Moncler Genius, the groundbreaking fashion initiative by Moncler, has just revealed the exciting new additions to its 2020 roster. The esteemed designer JW Anderson, the renowned luxury luggage brand Rimowa, and the innovative electric bike company Mate.Bike are all set to join the esteemed list of collaborators this year.
JW Anderson, famous for his eponymous label and work at LVMH’s Loewe, is poised to bring his distinctive and gender-fluid vision to Moncler Genius. His exclusive capsule collection is scheduled to debut during Milan Fashion Week on February 19, alongside other top designers like Veronica Leoni, Sergio Zambon, Sandro Mandrino, and Craig Green.
In an intriguing development, Rimowa, the upscale luggage brand under LVMH ownership, will also be part of the 2020 lineup. Moncler Genius has revealed that Rimowa’s collaboration will go beyond just products, focusing on creating experiences, technology, and connectivity. The brand will introduce a novel travel concept called Reflection, aiming to blur the lines between digital and real-life connections.
Adding to the mix is the unexpected addition of Mate.Bike, the forward-thinking electric bike company. Mate.Bike’s mission is to redefine ordinary travel with extraordinary experiences, inspiring emotions in urban and mountain environments alike. Their progressive approach to travel perfectly complements Moncler Genius’ trailblazing spirit in outdoor innovation.
Launched in 2018, Moncler Genius has been a resounding success for the brand, revitalizing its luxury collections and driving significant sales growth. The program continues to push boundaries, leading the way as more brands embrace similar concepts. Amidst speculation of a potential acquisition by luxury powerhouse Kering, Moncler’s CEO Remo Ruffini has clarified that there are no plans for a change in ownership.
With an impressive array of designers and collaborators on board, Moncler Genius 2020 promises to be an exceptional edition. Keep an eye out for the debut of these groundbreaking collections during Milan Fashion Week.
Stay updated on Moncler Genius and its upcoming releases by visiting the official website here, and for more information on the latest fashion trends, check out Vogue’s coverage here.
