Moncler, the renowned luxury fashion brand famous for its iconic puffer jackets, is commemorating its 10th anniversary in Rome by expanding its boutique in Piazza di Spagna. The expansion project, crafted by esteemed Paris design studio Gilles & Boissier, showcases a fusion of classical grandeur and contemporary innovation.
The newly expanded space spans an impressive 170 square meters and is flooded with natural light through three new windows. This infusion of light creates an inviting ambiance that welcomes customers into the store. Additionally, the boutique offers a unique feature skylight, allowing shoppers to catch a glimpse of the famous Spanish Steps, adding to the overall aesthetic appeal.
The boutique’s design draws inspiration from its surroundings, particularly the neighboring Pantheon. The use of materials such as calacatta and red lepanto marble, cast brass, travertine, boiserie, and acid-etched iron infuses the space with a blend of heritage and modernity. This unique combination creates an enchanting and visually striking environment for shoppers.
In terms of product offerings, the boutique proudly showcases both men’s and women’s collections, featuring an exclusive selection of items from Moncler Genius. The current highlight of the collection is the collaboration with Palm Angels’ creative chief, Francesco Ragazzi, titled 8 Moncler Palm Angels. Ragazzi’s inspiration comes from vintage stores and American culture, resulting in classic garments with unexpected twists. The collection includes a diverse range of pieces, including the iconic puffer jacket, Hawaiian shirts, cardigans, sweaters, tracksuits, sweatshirts, and even a collaboration with footwear brand Moon Boot.
For this collection, Ragazzi has reimagined the Moncler logo, replacing the cockerel emblem with an elegant palm tree. The puffer jacket comes in various styles, including a cropped version with ultrasuede patches on the shoulders and unique buttoning details. Furthermore, sustainable materials such as Econyl, organic cotton, and recycled polyester are utilized, showcasing Moncler’s commitment to sustainability.
This expansion and collaboration exemplify Moncler’s dedication to providing its customers with a luxurious and innovative shopping experience. The newly redesigned boutique in Rome, along with the Palm Angels Genius collection, effortlessly combines the brand’s timeless aesthetic with a modern twist. Moncler’s continuous efforts to push boundaries and reinvent its signature pieces solidify its position as a leader in the luxury fashion industry.
Useful Links:
1. Moncler Official Website
2. Palm Angels Official Website
