Moncler, the renowned brand known for its down jackets, is preparing for a relaunch after the pandemic and has enlisted the help of a chief brand officer to navigate the increasingly competitive market. Gino Fisanotti, a seasoned marketing executive with over 20 years of experience at Nike, will be stepping into this newly created position.
Fisanotti, who began his career as an architect, joined Nike in 1997 and held various positions within the company. One of his most notable roles was as the global brand creative, a position that he was the first to hold at Nike. Throughout his time at the company, Fisanotti also led retail and marketing efforts in both Latin America and Europe.
Beginning on June 7, Fisanotti will be reporting directly to Moncler’s CEO, Remo Ruffini. The creation of the chief brand officer role is aimed at addressing the brand’s architecture, strategy, and storytelling across all touchpoints, while also supporting the company in embracing a new concept of luxury.
Alongside this appointment, Moncler has announced that its current chief marketing and operating officer, Roberto Eggs, will be assuming the role of chief business strategy and global markets officer. This move comes as the brand acknowledges the importance of maintaining a relevant brand identity, resonating with the spirit of the times, and standing for a powerful and authentic purpose in today’s ever-changing business landscape.
Moncler firmly believes that building a community, creating experiences beyond products, and staying connected to a strong and authentic purpose are vital in maintaining a successful brand identity. With Fisanotti and Eggs taking on these key roles, Moncler is well-positioned to tackle the challenges of the market and effectively drive its relaunch after the pandemic.
Useful Links:
1. Moncler Official Website
2. Nike Official Website
