The recent Missoni show at Milan Fashion Week was not just another display of high fashion; it was a powerful statement in support of sustainability and environmental consciousness. The collaboration between Angela Missoni and Olafur Eliasson brought attention to the urgent need for action on climate change.
The use of sustainable Little Sun solar lights by models on the runway sent a clear message of hope for a brighter future. The show took place in a post-war swimming pool bathed in the warm glow of these solar lamps, adding to the significance of the event. The collection itself was a stunning display of Missoni’s iconic designs, featuring wearable yet avant-garde pieces that captured the essence of the brand.
From beach-stripe knitted silk pants to frilly polka dot blouses, the Missoni Spring-Summer 2020 collection dazzled with its creativity and attention to detail. The show culminated in a diverse cast of models standing together, symbolizing unity in the face of climate crisis.
By distributing solar lamps to attendees, Missoni highlighted the importance of sustainable practices in the fashion industry and beyond. With over a billion people lacking access to electricity, this small gesture carried a big message about the need for change.
Missoni’s commitment to environmental awareness sets an example for the fashion world and beyond. Through their Spring-Summer 2020 collection, they have shown that fashion can be both stylish and sustainable, paving the way for a greener future for all.
To learn more about Missoni’s sustainable fashion initiatives, visit their official website here. For more information on environmental activism in the fashion industry, check out this insightful article here.
