Digital marketing and communications group, Mission, has recently completed the acquisition of Influence Sports & Media, a leading provider of marketing communications strategies and market intelligence in the sports and entertainment industries. The acquisition, valued at £1.5 million, is aimed at enhancing Mongoose’s social media and marketing capabilities and expanding its presence in these markets.
Headquartered in London with a strong presence in the US, Influence Sports & Media specializes in delivering customized marketing solutions to sponsors, brands, rights holders, investors, and industry clients. With a portfolio that includes prestigious brands and properties such as Rolex, Mercedes F1, and the America’s Cup, Influence Sports & Media has established itself as a key player in the global sports industry.
By tapping into Influence Sports & Media’s extensive network and expertise, Mongoose intends to provide its clients with top-notch services and leverage the agency’s successful track record. The aim is to offer best-in-class marketing solutions that meet the evolving needs of the sports and entertainment industries.
For the financial year ending on October 31, 2021, Influence Sports & Media reported a gross profit of £1 million, pre-tax profits of £0.3 million, and net assets of £1,000. The acquisition is expected to have an immediate positive impact on Mongoose’s earnings, reflecting the promising growth prospects of the combined entity.
Alistair Watkins, the founder and CEO of Influence Sports & Media, expressed enthusiasm about joining The Mission Group plc and the newly-formed Mongoose Group. Watkins emphasized the significant growth and global interest in properties such as Formula 1 and the America’s Cup, which will be key areas of focus for the agency. By partnering with The Mission Group, Watkins believes that Influence Sports & Media will be able to seize international opportunities and broaden its range of services.
In conclusion, Mission’s acquisition of Influence Sports & Media is a strategic move to strengthen its position in the sports and entertainment markets. With their combined expertise, resources, and global networks, Mongoose and Influence Sports & Media are well-equipped to provide comprehensive and effective marketing solutions to their clients worldwide.
Useful links:
1. Mongoose Agency
2. Influence Sports & Media
