Ministry of Sound, the renowned nightclub brand, has announced its exciting venture into the former House of Fraser space at Westfield London mall in Shepherds Bush. As the retail industry adapts to the post-pandemic landscape, the importance of providing unique and engaging experiences has become increasingly evident. In response to this shift, Ministry of Sound plans to revamp its offering and create a multifunctional space that caters to various needs.
The transformation of the 115,000 sq ft department store will see Ministry of Sound introducing flexible offices, a gym designed for “fitness raves,” a members’ bar, and a rooftop bar/restaurant that welcomes the public. This move represents an expansion of the Ministry of Sound brand beyond its traditional nightclub roots. In 2018, the company successfully launched a members’ club near its original south London venue, which included flexible workspaces and a gym. Building on this success, Ministry of Sound aims to replicate and enhance its offerings at the new Westfield London location.
Working in collaboration, Westfield and Ministry of Sound Group will finance the project. Lohan Presencer, the chair of Ministry of Sound, envisions not only hot desks and event spaces for parties, product launches, and conferences but also a significant increase in daily visitors. The original members’ club is already facing a waiting list for new sign-ups, indicating the high demand for the Ministry of Sound experience.
Scott Parsons, UK Chief Operating Officer of Unibail-Rodamco-Westfield, the parent group of Westfield, sees the repurposing of retail spaces as a positive step forward. He believes that by incorporating leisure, retail, and food and beverage options, Westfield London can create a vibrant and enticing environment that attracts foot traffic, subsequently bolstering sales. Parsons is confident that the addition of Ministry of Sound’s unique offerings will contribute to this objective.
Apart from the Ministry of Sound takeover, Westfield London is also in the process of converting the former Debenhams store into a mix of retail, food, and leisure spaces. As for House of Fraser, the brand has experienced significant store closures in recent years. The flagship store on Oxford Street shut down in January and is being redeveloped into a mixed-use retail and office space. While other House of Fraser locations across the country remain vacant, efforts are being made to convert them into retail and leisure centers.
The Ministry of Sound’s decision to occupy the former House of Fraser space at Westfield London showcases the growing significance of experiential offerings in the retail industry. By creating versatile spaces that combine offices, fitness, and entertainment, Ministry of Sound aims to forge a genuine community that draws thousands of visitors daily. Aligning with Westfield London’s strategy, this repurposing of retail space aims to create a critical mass of leisure, retail, and food and beverage options that will increase footfall and drive sales. This trend of transforming traditional department stores into dynamic and adaptable spaces benefits both retailers and shoppers as the retail landscape continues to evolve.
Useful links:
1. Ministry of Sound Official Website
2. Westfield London Official Website
