Milan menswear Sunday was a day filled with excitement as renowned fashion houses Prada, Etro, and J.W. Anderson took the stage with their captivating collections. Prada kicked off the day with a blend of avant-garde designs and commercial appeal. The show space, known as Prada Torre, was wonderfully adorned with eco-friendly white paper and featured the unexpected use of gingham fabric, often associated with budget eateries. Prada ingeniously transformed this fabric into something sophisticated and refined. The collection showcased impeccably tailored suits, edgy leather ensembles, distressed denim, and a variety of pieces embellished with the iconic gingham print. While the show had some minor flaws like an overpowering soundtrack mix and winter-inspired outfits in the scorching heat, the presence of A-list celebrities like Jake Gyllenhaal and Jeff Goldblum added to the grandeur. The show concluded with an enthusiastic embrace of praise for the creative genius behind Prada, Miuccia Prada.
Etro, on the other hand, took us on a mesmerizing journey with their collection entitled ‘Utopia’, which served as Kean Etro’s final showcase before passing the baton to the newly appointed creative director, Marco de Vincenzo. The show took place at the stunning garden of Italy’s prestigious business college, Nuovo Bocconi. The collection boasted extraordinary fabrics, exquisite silk prints, and timeless tailoring. Standout pieces included ethereal silk shirts and djellabas adorned with the mesmerizing Art Liberté print, slim knits beautifully trimmed in satin, and silk paisley dressing gowns accompanied by matching swimming trunks. Kean Etro’s masterful craft was evident through his silver floral embroidered blazers, whimsical dress shirts, and a magnificent bitter orange silk pajama suit. This collection paid homage to Kean Etro’s impeccable design sensibilities and his significant contribution to the brand over the past 25 years.
The anticipation was palpable as J.W. Anderson made its debut at Milan Fashion Week. The show, hosted in a derelict factory in the eastern part of Milan, was nothing short of spectacular. Models adorned in wooly underwear, tops, and masks stood as living statues, embodying the brand’s unique aesthetic. The collection exuded a groovy yet whimsical vibe with the inclusion of unconventional elements like hinges on blazers and metallic can openings on hoodies and T-shirts. Jonathan Anderson found inspiration in Philip Ridley’s early 90s play, The Pitchfork Disney, and incorporated elements of Rembrandt’s self-portrait into oversized wool sweaters. Anderson’s exploration of deconstruction and classicism resulted in a captivating collection that captivated the audience.
Overall, Milan menswear Sunday was a testament to the creativity and artistry of Prada, Etro, and J.W. Anderson. Each brand showcased their own distinct vision for the upcoming season, offering a diverse range of styles and inspirations. From Prada’s conceptual take on gingham to Etro’s elegant utopia and J.W. Anderson’s quirky yet mesmerizing collection, Milan Fashion Week continues to serve as a platform for innovation and ingenuity in menswear.
Useful links:
1. Vogue: Stay up-to-date with the latest fashion news and trends from around the world.
2. Business of Fashion: Explore in-depth analysis and insights into the fashion industry.
