Milan menswear witnessed an explosive clash of party vibes as DSquared2 and Billionaire unveiled their latest indulgent collections. DSquared2, renowned for their fun-filled and vibrant designs, went all out by hosting a show and party in northwest Milan that perfectly embodied their signature themes of partying, audacity, and sensuality. In a unisex collection, the Catens infused their designs with jockstraps, lingerie, and provocative clubwear, catering to the party animals on the prowl. The collection was elevated to new heights by the twins’ innovative tailoring and impeccable styling, featuring oversized jackets, leather cargo pants, and glamorous puffers. The show itself held in a student loft, adorned with posters, set the stage for a night of excitement and celebration.
Meanwhile, Billionaire opted for a more refined approach with their collection, targeting men over the age of 50. The show, hosted in the bar of the Principe di Savoia hotel, emanated an atmosphere of chic indulgence. The models, sporting beards and lived-in faces, personified a sense of distinction. With full control of the label, Philipp Plein emphasized the importance of selecting models who resonated with the brand’s target customers. The collection exuded opulence and luxury, featuring double-faced cashmere coats, mink-lined redingotes, suede blousons, and silk tuxedos. The highlight was an astonishingly lightweight alligator blazer adorned with delicate piping. Plein’s playfulness shone through as jogging pants were paired with an English pointer print, seamlessly blending opulence with modernity.
Plein’s acquisition of Billionaire strategically positions him to tap into a niche market that caters to individuals who demand the best of the best. The brand epitomizes the notion that aging is not a negative, but rather a symbol of coolness. As a fashion industry rockstar, Plein plans to host a mega Oscar-night party at his Bel Air residence, targeting similar individuals. Interestingly, this show coincided with an interview featuring Maye Musk, mother to Elon Musk, who emphasized her son’s lack of interest in luxury. The choice of venue, the Principe di Savoia hotel owned by the Sultan of Brunei, added a fitting touch of grandeur to the overall event.
Overall, Milan menswear experienced an exhilarating night filled with party animals and indulgence, thanks to the vibrant collections showcased by DSquared2 and Billionaire. Both brands successfully captured the essence of their respective themes, delivering designs that exuded energy, audacity, and sophistication. Milan Fashion Week continues to serve as a remarkable platform for designers and brands to showcase their incredible creativity and push boundaries in the ever-evolving world of fashion.
Useful links:
1. DSquared2 Official Website
2. Billionaire Official Website
