This year’s Milan Fashion Week Men’s is poised to be a dynamic event with significant changes in store for attendees. The news of Prada’s absence from the runway has created quite a buzz, as the iconic fashion house will be hosting a special event in Shanghai instead, to honor the longstanding relationship between the two sister cities. However, fashion enthusiasts need not worry, as Prada will still be showcasing its collection at its Milan showroom and hosting a musical event at the Fondazione Prada during Fashion Week.
In addition to Prada, N°21 will also be skipping the Milan shows, opting for a coed show in September. On the other hand, MSGM will be celebrating its 10th anniversary with a show at Pitti Uomo. Despite these departures, the lineup will see exciting comebacks and fresh talents joining in. Brands like Etro, Philipp Plein, and Palm Angels are set to make a reappearance on the official schedule.
Italian fashion authorities are working to boost the menswear industry as it has seen minimal sales growth in the first quarter of 2019. However, menswear exports continue to be strong, comprising a significant portion of total apparel exports. The introduction of new brands like Youser, David Catalan, and Edithmarcel at Milan Fashion Week Men’s is a step towards revitalizing the industry.
The upcoming Milan Fashion Week Men’s for Spring/Summer 2020 will showcase 25 official runway presentations, featuring brands like Ermenegildo Zegna and Stella McCartney. New talents like Miguel Vieira will be making their official runway debut, while established brands like Fay and Rolf Ekroth & Terenit will be presenting their collections for the first time. The week will also include special events like Milano Moda Graduate and the CNMI Camera Club installation and party, adding a unique touch to the festivities.
With the absence of Prada marking a shift in the usual lineup, Milan Fashion Week Men’s is gearing up for a season filled with innovation, creativity, and new perspectives. The city will be alive with fashion events, parties, and cultural celebrations, making it a must-visit for fashion enthusiasts and industry insiders.
– Prada to Show Collection in Milan Despite Shanghai Event
– Best Moments from Milan Men’s Fashion Week Spring/Summer 2020
