Milan Fashion Week Men’s is all set to make a splash in the fashion world with its unique phygital format starting on July 14th, following the lead of London and Paris. This innovative approach will seamlessly blend digital and physical elements to offer an immersive experience showcasing the latest menswear collections for Spring/Summer 2021. With a total of 37 brands participating, viewers can look forward to a jam-packed schedule featuring around a dozen presentations each day from July 14th to July 17th.
The vibrant streets of Milan will serve as the backdrop for this groundbreaking event, with stunning videos projected on giant screens in prominent squares and avenues across the city. One of the standout brands, Sunnei, will be presenting their collection digitally on July 15th, adding to the excitement of the week. The Camera Nazionale della Moda Italiana (CNMI), in collaboration with Accenture, Microsoft, and PwC, has curated a cutting-edge digital platform for the event, bolstered by an international partnership with The New York Times. This platform will offer a diverse range of content, including captivating video presentations, thematic rooms, intriguing interviews, and spaces dedicated to emerging designers.
The opening day of Milan Fashion Week Men’s will kick off with the highly anticipated MSGM show, followed by spectacular presentations from industry titans such as Prada, Moschino, and Philipp Plein. Wednesday will see physical shows from the likes of Etro at the Four Seasons Hotel and Dolce & Gabbana at the picturesque gardens of Humanitas University. The excitement continues on Thursday with shows from Ferragamo, Tod’s, and Dsquared2, leading up to the grand finale on Friday. Gucci will present its captivating “Epilogue” collection, with prestigious brands like Ermenegildo Zegna and Missoni rounding off the event in style.
Milan Fashion Week Men’s promises to deliver an unparalleled and immersive experience, combining the allure of traditional runway shows with cutting-edge digital elements. Get ready for a dynamic showcase of menswear fashion that is sure to leave a lasting impression on the fashion industry and enthusiasts alike.
For more information on Milan Fashion Week Men’s and the latest updates, visit the official website here. Stay tuned for live streams and exclusive content on the official Milan Fashion Week Men’s digital platform here.
