Milan is set to kick off its Women’s Fashion Week with a dazzling program that follows the success of New York and London fashion weeks. This year’s event is expected to feature an impressive 10 to 20 physical shows per day, spread across the city, signaling a return to the thrilling levels of excitement and buzz seen before the pandemic. After two years of facing challenges due to the pandemic, the event anticipates a strong presence of buyers and journalists from around the world, with the exception of China.
The schedule for Milan Fashion Week is packed with nearly 170 events, including 67 live fashion shows, 77 presentations, and nine special events. Additionally, there are several shows and presentations that are not officially listed on the calendar. The majority of the shows will take place over a span of five days, from Wednesday to Sunday.
Carlo Capasa, the president of the Camera della Moda (CNMI), expressed his desire for an extra day for the event, but recognized the need for efficiency to satisfy all parties involved. He emphasized Milan’s appeal as a fashion hub, with its 800 showrooms and reputation as an open-air fair. Even major fashion houses that showcase in other cities choose to have showrooms in Milan, underscoring the city’s significance in the fashion industry.
The lineup for Milan Fashion Week is filled with renowned Italian brands, such as Fendi, Max Mara, Prada, Moschino, Missoni, Etro, Versace, Dolce & Gabbana, and Giorgio Armani. However, there are also exciting returns and debuts to watch out for. Gucci, Bottega Veneta, Plein Sport, and Dsquared2 are making a comeback to the Milan catwalks after a brief absence. Antonio Marras, who typically shows in Milan, has opted to present his show in Moscow this season but will still organize a presentation in the Italian fashion capital. Other highlights include Trussardi unveiling the first collection from its new creative directors, Serhat Isik and Benjami A. Huseby, and Diesel’s inaugural fashion show in Milan under its new creative director, Glenn Martens.
The event also introduces several new names to watch out for at Milan Fashion Week. Japanese label Ambush, known for its cool aesthetic, will be showcasing its collection in Milan instead of Paris this season. Palm Angels, a high-end streetwear brand, is making its debut at the women’s edition of fashion week after previously participating in the men’s week. AC9, a brand launched by Alfredo Cortese, and Ineyie Tokyo James, a semi-finalist for the LVMH Prize, are also worth keeping an eye on.
In addition to the fashion shows and presentations, Milan Fashion Week will provide opportunities to explore new cultural venues in the city. The ADI Design Museum and Mudec will host various fashion events, adding a touch of creativity and cultural diversity to the week.
Milan Fashion Week promises to be a vibrant and thrilling event, showcasing the best of Italian fashion while also embracing international talent. With a jam-packed schedule of shows and presentations, it will undoubtedly be a feast for fashion lovers and industry professionals alike.
Useful links:
1. Camera della Moda
2. Milano Fashion Week
