Milan is preparing for an exhilarating Fashion Week, boasting an impressive lineup of 176 shows, presentations, and events. This season, the runway schedule will welcome eleven new names, injecting a fresh wave of energy and creativity into the women’s ready-to-wear collections for Spring/Summer 2024. Fashion enthusiasts are buzzing with excitement as they anticipate the highly anticipated shows from renowned brands like Gucci, Tom Ford, Bally, and many more.
The festivities will kick off on Tuesday with a series of events preceding the fashion shows. One noteworthy event is the Breast Cancer fashion show, organized in collaboration with Italian designers to raise awareness for cancer research. The Milano Moda Graduate show will also take center stage, showcasing the talents of up-and-coming designers from Italian fashion schools. Additionally, the “Maestri d’Eccellenza” awards, presented by Fendi in partnership with the Italian Fashion Chamber (CNMI) and Confartigianato, will honor Italy’s finest craftsmen. Attendees will also have the opportunity to immerse themselves in the world of tights at the Calzedomania party, curated by the Calzedonia group.
As the week progresses, Wednesday will mark the commencement of the fashion shows, with a total of thirteen scheduled, including Fendi, Roberto Cavalli, Etro, and Diesel, which will once again open its doors to the public in a unique format. This season, a total of 59 physical shows are planned over the course of five days, slightly surpassing last February’s 54 shows. The fashion week will culminate in five digital shows, featuring Pillings, Guido Vera, Maison Mencioni, Phan Dang Hoang, and Laura Biagiotti. Notably, brands such as Benetton, Annakiki, and Francesca Liberatore have positioned themselves outside the catwalk calendar this season, further diversifying the schedule.
Thursday, September 21, is set to be an exciting day as Tom Ford presents its new chapter under the creative direction of Peter Hawkings in Milan. Prada will also showcase its latest collection, while Moschino, celebrating its 40th anniversary, will delight fashion enthusiasts with a collection curated by four influential designers. Additionally, Francesca Murri will debut her collection for the relaunch of Fiorucci, Matthew Adams Dolan will showcase his talent as the head of women’s collections at Jacob Cohën, and Lucia De Vito will present her first collection for Fabiana Filippi.
Friday becomes the highlight of the week with Sabato De Sarno’s highly anticipated debut show for Gucci in the Brera district. This event marks the beginning of Kering’s efforts to revitalize the renowned label. Conversely, Walter Chiapponi will present his final show for Tod’s on the same day. Fashion enthusiasts can also look forward to the return of Versace, Boss, Luisa Beccaria, and the inclusion of Chiara Boni La petite Robe, who is making a comeback after several years at New York Fashion Week.
Saturday, September 23, will bring several not-to-be-missed shows. The Swiss shoemaker Bally will unveil its first collection under new designer Simone Bellotti, while The Attico, a luxury ready-to-wear brand, will host its very first fashion show. Excitement mounts as renowned Italian brands such as Ferragamo, Dolce & Gabbana, Missoni, and Bottega Veneta take to the runway. Additionally, Nigerian designer Papa Oyeyemi’s label, Maxivive, known for its creative and androgynous fashion, will make its Milan debut. Sunday, September 24, will feature the highly anticipated Milan runway debut of Swedish brand Rave Review, known for its designs utilizing recycled upholstery fabrics, and Avavav, a Swedish brand with a responsible approach to Florentine craftsmanship.
This season, Milan Fashion Week is also casting a global spotlight, featuring designers from Africa, Hungary, and Ukraine. Parallel events such as the Green Fashion Oscars and the CNMI Sustainable Fashion Awards 2023 will celebrate sustainability and innovation within the fashion industry. Additionally, a photography exhibition dedicated to Luigi & Iango will showcase their remarkable work.
Milan Fashion Week promises to be a vibrant and dynamic showcase of creativity, talent, and innovation. As the fashion world eagerly awaits the unveiling of the latest collections, it is evident that Milan continues to reign supreme in the global fashion scene. With its rich history, impeccable craftsmanship, and forward-thinking designers, Milan remains an unparalleled source of inspiration for the industry.
Useful links:
1. Milano Moda Donna Official Website
2. Camera Nazionale della Moda Italiana (CNMI) Official Website
