Prominent New York-based designer Michael Kors has recently made waves in the fashion industry with his decision to shake up the traditional runway show format. Instead of following the usual September schedule, Kors is opting for a different approach by unveiling his collection between mid-October and mid-November through a presentation, with specific details still being finalized. This departure from the catwalk is expected to continue until February 2021, with plans to return to showcasing two collections per year for Spring/Summer and Fall/Winter to simplify the sales process.
The motivation behind this change stems from the disruptions caused by the Covid-19 pandemic, which have prompted a reevaluation of the fashion industry’s production practices. In a statement, Kors emphasized the importance of slowing down the process and embracing a fresh perspective for a new era. The brand is looking to adapt to consumer demand by adjusting product deliveries and taking into account key months like September and March for the launch of seasonal collections.
By selling collections to retailers before unveiling them to the public and press, Michael Kors aims to create a healthier production rhythm and optimize the logistics and production chain. This strategic shift not only reflects a personal commitment to sustainability but also echoes sentiments from other industry leaders, like Giorgio Armani and Saint Laurent, who are advocating for a more streamlined and human-centric approach to fashion.
Kors’ decision to rethink the traditional runway show aligns with a growing trend among designers and brands who are pushing for change within the industry. Collaborative efforts, such as the manifesto signed by various fashion houses and retailers, are calling for reduced production, travel, and promotions in order to prioritize sustainability in fashion shows. With a focus on reevaluating production practices and consumption patterns, Michael Kors and other forward-thinking figures are steering the industry towards a more balanced and eco-friendly future.
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