Michael B. Jordan and Yara Shahidi are front and center in the latest star-studded Coach campaign for Fall 2019. Alongside other talented individuals such as Kiko Mizuhara, Jemima Kirke, Lolo Zouaï, Miles Heizer, and Liu Wen, the campaign captures the essence of US heritage brand Coach against the iconic backdrop of New York City.
Shot by photographer Juergen Teller and directed by Todd Tourso, the campaign features familiar locations such as Central Park, the Manhattan Ferry, and Brooklyn Bridge, adding a touch of authenticity to the imagery. The fashion pieces showcased include Coach’s latest ‘Tabby’ shoulder bag, the ‘Troupe’ tote, and the ‘Rivington’ backpack, all of which embody the brand’s signature style.
In addition to the stunning visuals, video clips narrated by Michael B. Jordan and Yara Shahidi will be released, providing a deeper insight into each cast member’s unique story and connection to the city. The campaign aims to inspire viewers to embrace life’s endless possibilities and believe in their dreams, mirroring the spirit of New York City itself.
Coach Creative Director Stuart Vevers praised Juergen Teller’s ability to capture the essence of New York City, emphasizing his vision of inclusivity, boldness, and freedom. Michael B. Jordan’s longstanding partnership with Coach as a menswear ambassador further reinforces the brand’s values of optimism and inclusivity, making him the perfect face for the campaign.
By celebrating the beauty of New York City and embodying Coach’s modern, inclusive values, the Fall 2019 campaign is set to leave a lasting impression on the fashion world. With a talented cast and visually striking imagery, Coach continues to push boundaries and inspire fashion enthusiasts everywhere.
For more information on Coach’s Fall 2019 campaign and their latest collection, visit their website and follow them on social media for updates.
