Micaela Le Divelec Lemmi’s promotion to CEO of Ferragamo comes at a crucial time for the luxury brand. With a background in finance and executive roles at Kering, Lemmi brings a wealth of experience to her new position. Having already been involved in the company as the general manager, her promotion signals a new chapter for Ferragamo.
The company has faced challenges in recent months, with declining sales and disagreements over strategic direction. Lemmi’s appointment as CEO aims to address these issues and drive the brand towards success. With her track record at Gucci, she is well-prepared to lead Ferragamo through this critical period.
Despite a 3.4% decrease in revenue in the first half of the year, there are signs of improvement in certain markets. While sales in Europe and North America have declined, Asia Pacific, particularly Hong Kong, has shown growth. This indicates the potential for Ferragamo to capitalize on opportunities in emerging markets.
As the new CEO, Lemmi will be tasked with reviving key product categories such as footwear and leather bags. With a strategic approach informed by her experience at Gucci, she is expected to drive growth and brand positioning for Ferragamo. By focusing on innovation and targeted investments, the company aims to regain its competitive edge in the luxury fashion industry.
To learn more about Ferragamo’s new CEO, Micaela Le Divelec Lemmi, click here.
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