Miami has become a new hotspot for fashion and luxury brands, as it attracts attention from major players in the industry. The arrival of Art Basel Miami Beach, the largest art event in the US, has brought a wave of fashion and luxury to the city. Design Miami, a partner fair, is also taking place, making Miami the place to be for art and design enthusiasts.
The trendy Design District in Miami has become a focal point for fashion and luxury brands. Balenciaga recently opened a boutique in the district, while Giorgio Armani is showcasing its Love project, which includes a limited edition collection and stunning blue animal sculptures by Italian artist Marcantonio. Bottega Veneta is also participating for the first time, presenting an exhibition, conference, and book based on Gaetano Pesce’s sculptural resin chairs.
Dolce & Gabbana is making its debut at Design Miami, exhibiting its Alta Gioielleria jewelry collection, which showcases the craftsmanship of Italian goldsmiths. The brand is also taking over a boutique in the Design District to showcase its furniture collection. Fendi is joining in the action by opening its first Fendi Casa flagship store in the district and participating in the Design Miami fair with an installation by Viennese artist Lukas Gschwandtner.
Not only are brands participating in the fairs, but they are also hosting their own projects during Art Basel Miami. For example, Ami d’Alexandre Mattiussi has organized a traveling exhibition called Family, Loro Piana is showcasing limited and exclusive candleholders, and Saint Laurent has presented an exhibition organized by Madonna and creative director Anthony Vaccarello.
Even smaller brands have made their mark in Miami. Casablanca has collaborated with luxury retailer The Webster on a capsule collection, and designer Tomas Berzins of Victoria/Tomas has set up a showcase for the label’s latest collection.
In addition to showcasing their latest creations, brands have also been taking the opportunity to engage with their VIPs and special customers. Renzo Rosso, president of OTB, reopened the historic Pelican Hotel after a restoration, and Prada has brought its exclusive “Prada Extends” project to Miami.
Overall, Miami has truly become a hub for fashion, art, and luxury. The presence of renowned brands and emerging talent has created a vibrant and captivating energy in the city.
For more information on Art Basel Miami Beach, visit here.
To learn more about Design Miami, visit here.
