Messika has always been selective when it comes to choosing its muses, and for the Fall 2019 season, the brand has decided to have not just one, but three. Kate Moss, Joan Smalls, and Sylvia Hoeks have been chosen as the latest muses for Messika. Valérie Messika, the founder of the brand, states that each of these women perfectly embodies the values of Maison Messika.
Kate Moss, known for her status as a fashion icon and rock ‘n’ roll legend, has always been a muse for Messika. Sylvia Hoeks, a Dutch actress, caught Messika’s attention with her unique personality and character. As for Joan Smalls, she was chosen for her stunning physique and contemporary glamour. These three women not only showcase the jewelry but also bring their own style and attitude to it, creating a unique characteristic for Messika’s pieces.
It is important to note that Messika makes a clear distinction between a muse and an ambassador. While Kate Moss, Joan Smalls, and Sylvia Hoeks are the muses representing the brand, Beyoncé has been an ambassador for Messika since 2014.
In recent years, the role of the muse has evolved at Messika. Musicians, actors, and other influential figures are more involved in major projects and even participate in co-creating new collections. Gigi Hadid, for example, collaborated with Messika on a collection in 2017 and had complete creative freedom in 2018 to design her own collection.
Messika’s presence on red carpets and at media events also plays a significant role in the brand’s success. Celebrities like Beyoncé, Rihanna, Dakota Johnson, and Charlize Theron have been seen wearing Messika jewelry, bringing tremendous international visibility to the brand. This exposure often leads to increased interest from customers who are inspired to visit Messika’s boutiques and make a purchase.
Inclusivity is another important factor in choosing Messika’s muses. Valérie Messika believes in representing the modern woman in all her forms – trendy, retro, punk, bohemian, and more. The idea is that women can choose to be whoever they want to be, and Messika’s jewelry caters to all styles and personalities.
As for the future, Messika leaves us with a surprise. Perhaps a male ambassador is on the horizon, adding a new dimension to the brand’s muses.
Useful Links:
1. Messika Official Website
2. Valérie Messika Interview by Vogue
