German luxury car manufacturer Mercedes has recently introduced its latest ultra-luxury model, the “Haute Voiture,” which is inspired by the world of fashion. This limited edition vehicle, of which only 150 units will be made, was unveiled at a fashion show organized by local couturier Atelier Zuhra in Dubai. While the Haute Voiture does not bring any mechanical innovations, it stands out as an exclusive model with unique bodywork and finishes.
One of the standout features of the Haute Voiture is its striking exterior design. The car boasts a two-tone paint job, with a metallic nautical blue on the top half and a pale pink on the bottom half. This color combination adds a touch of elegance and sophistication to the vehicle’s appearance. Moving to the interior, the Haute Voiture boasts unique upholstery, with bouclé fabric covering the headrests and door panels. The floor mats are made of luxurious linen and mohair, further enhancing the vehicle’s opulence.
To cater to the discerning tastes of its clientele, Mercedes has gone above and beyond by designing gold and rose-colored champagne flutes that are integrated into the rear display of the vehicle. This attention to detail and focus on luxury highlights the brand’s commitment to creating an extravagant and sophisticated model.
Gorden Wagener, the Director of Design at Mercedes-Benz Group AG, expressed his excitement about the Haute Voiture, stating that the vehicle represents “sophisticated luxury in its purest form.” He further emphasized that the brand wanted to create something truly desirable and unique for their customers, incorporating components that have never been seen before on a Mercedes-Maybach model.
In addition to the exceptional car itself, the Haute Voiture comes with a special handmade gift box. This gift box includes a numbered emblem, a miniature model of the car, and a keychain. Mercedes also offers the option for fashion-conscious individuals to purchase a matching handbag that complements their Haute Voiture. These handbags will be available for purchase from 2023 at Maybach Icons of Luxury physical stores and online.
This release of the Haute Voiture aligns with Mercedes’ strategy to increase the sales share of its luxury vehicles by approximately 60% by 2026. By creating exclusive and extravagant models like the Haute Voiture, the manufacturer aims to strengthen its position in the prestigious luxury car industry.
Overall, the Mercedes-Maybach S-Class Haute Voiture represents the epitome of sophistication and luxury. Its unique design elements and exclusive features set it apart as one of the most extravagant models ever created by Mercedes. With its limited availability and attention to detail, the Haute Voiture is sure to appeal to those with a taste for the finer things in life.
Useful links:
1. Mercedes-Benz Official Website
2. Maybach Icons of Luxury Website
