Car manufacturers are revving up their engines as they approach the end of 2020, a year that has been challenging for many. To inject some cheer into the holiday season, Mercedes-Benz has unveiled a rather unconventional design for two of its models. Embracing the festive spirit, the German manufacturer has adorned its Mercedes-Benz G-Class and Mercedes-AMG GT with colorful “ugly Christmas sweater” style coverings.
In an effort to spread joy and humor to its community, Mercedes took to social media to unveil the quirky designs. Internet users have deemed the coverings both kitschy and amusing, as they feature Santa Claus, snowflakes, Christmas trees, teddy bears, and other festive elements. The designs are reminiscent of the iconic end-of-year sweaters that have become popular during the holiday season. The hashtag #UglySweaterCars accompanies the campaign, adding to the lightheartedness and playfulness of the initiative.
The Mercedes-Benz G-Class is transformed with green tones and a hood decorated with two large fox heads wearing glasses, giving it a unique and eye-catching appearance. The Mercedes-AMG GT, on the other hand, is covered with a pop version of Santa Claus, horses, and eccentric bears in orange and pink, providing a vibrant and fun look. To complement the designs, Mercedes has even created a matching Instagram filter, complete with virtual glitter.
While Mercedes has not confirmed whether these character models will be available for commercial sale, it is evident that the goal is to bring a smile to the faces of car enthusiasts and engage with the public. On the brand’s social media accounts, there is a division of opinions, with purists not fully embracing the “gift wrap” style. However, Christmas sweater lovers seem to be fans of the quirky and playful look that Mercedes has embraced.
This communication strategy showcases Mercedes’ willingness to take a light-hearted and original approach, appealing to those who appreciate unconventional aesthetics. There is speculation that more colorful and whimsical models may be unveiled in the coming days, further adding to the festive and joyous atmosphere.
In conclusion, Mercedes-Benz is ending the year on a playful note by showcasing their “ugly Christmas sweater” style coverings on two of their models. This light-hearted and original approach serves to engage with the community and bring a bit of cheer to a challenging year.
Image credit: ©Mercedes
Useful links:
– Mercedes-Benz Ugly Sweater Collection
– Mercedes-Benz Instagram
