Mercedes-Benz, the renowned German car manufacturer, has recently impressed the online community with its innovative “Concours de Zoom” project. This virtual car show, which was livestreamed a few days ago, has generated significant buzz on social media platforms. The inspiration for this project came from Zoom, the popular video conferencing application that gained widespread usage during the confinement period.
Launched on May 1st by Mercedes-Benz USA, this unique branded content offers an online car exhibition where various celebrities discuss their vehicles from the comfort of their own homes. Each vehicle showcased during the event proudly displays the iconic three-pointed star emblem. From Jay Leno’s classic 1972 Mercedes-Benz 300 SEL 6.3 to Madelaine Petsch’s elegant A220 Sedan and Ludacris’ powerful Mercedes-AMG GT C coupe, the promotional campaign adopts an alternative format that aims to create an engaging and interactive experience similar to Simon Porte Jacquemus’ FaceTime campaign.
For those who missed the live event, the replay is now available on Mercedes’ official YouTube channel. Additionally, as part of the “Concours de Zoom” project, Mercedes-Benz has made a generous donation to the American Red Cross to aid in the fight against the Covid-19 pandemic. This gesture demonstrates the brand’s commitment to supporting relief efforts and making a positive impact during these challenging times.
Overall, Mercedes-Benz has successfully combined the power of social media, celebrity influence, and cutting-edge technology to create a one-of-a-kind online car show experience. Through this project, the brand not only showcases its exceptional vehicles but also actively contributes to a vital cause.
Useful links:
– [Mercedes’ YouTube channel](https://www.youtube.com/user/MercedesBenzTV){target=”_blank”}
– [American Red Cross](https://www.redcross.org/){target=”_blank”}
