Mercedes-Benz and designer Virgil Abloh are teaming up once again to create a new version of the luxurious Mercedes-Maybach. Following their successful collaboration on the reinvention of the Mercedes-Benz G-Class last year, the two entities are coming together to showcase their innovative designs and electric power in the new project. The partnership will be unveiled on December 1st at the prestigious Art Basel Miami Beach event.
The collaboration between Mercedes-Benz and Virgil Abloh aims to take automotive design into a new era of discovery. Abloh, who has degrees in civil engineering and architecture, brings a unique perspective to the table. Their previous collaboration on the G-Class showcased Abloh’s artistic reinterpretation of the iconic off-road vehicle, and now they are taking on the challenge of reimagining the Mercedes-Maybach.
The project is a part of the centenary celebration of the first Maybach W3, a car launched by Karl Maybach and his father Wilhelm. Abloh and Gorden Wagener, Chief Design Officer of Mercedes-Benz, have worked closely together to create a car that combines exceptional design, style, and functionality. The goal is to make the Maybach brand a cultural icon of our time. As Mercedes-Benz aims to become an electric-only brand by 2030, this new show car will be fully electric, aligning with the brand’s green ambitions.
This collaboration is not only about pushing the boundaries of automotive design but also capturing the attention of younger generations and the well-established Mercedes-Benz community. Abloh’s popularity as a multidisciplinary creator, with his fashion brand Off-White and his role as the artistic director of Louis Vuitton’s menswear collections, brings a fresh perspective to the partnership. His previous work in interior design, including a collaboration with Ikea in 2017, also demonstrates his talent for creating unique and stylish spaces.
Mercedes-Benz has been making waves in various creative fields recently. They recently collaborated with the fashion label Heron Preston to create a capsule collection of upcycled clothing made from airbags, further highlighting their commitment to sustainability and innovation.
Overall, the collaboration between Mercedes-Benz and Virgil Abloh on the Mercedes-Maybach project is an exciting chapter in the brand’s journey. It showcases their dedication to pushing boundaries, expanding their presence in creative fields, and their commitment to sustainability and innovation.
Useful links:
1. Mercedes-Benz Official Website
2. Art Basel Miami Beach Official Website
