Celebrity-loved and editor-favorite fashion brand ME+EM has recently made its mark at the iconic Selfridges store in London, debuting its stylish in-store concession in the Denim Studio. The brand, founded by Clare Hornby nine years ago, has gained a loyal following that includes prominent figures such as Helen Mirren, Gemma Arterton, and Saoirse Ronan, solidifying its position in the competitive fashion industry.
With this latest addition, ME+EM now boasts a total of six stores in central London, in addition to its successful online presence. The decision by Selfridges to feature ME+EM in their lineup underscores their commitment to offering customers a diverse and unique shopping experience. What sets ME+EM apart is its ability to deliver contemporary designs with a luxurious touch at more affordable price points compared to other high-end brands like Sandro and Maje.
The success of ME+EM’s crowdfunding campaign on Crowdcube serves as a testament to the brand’s innovative approach and growing popularity. Lydia King, the womenswear director at Selfridges, was quick to recognize the brand’s momentum, especially after witnessing editors sporting ME+EM trousers during fashion week. The brand’s emphasis on trend-forward styles, practicality, and comfort has struck a chord with consumers, leading to a surge in demand for its inclusion at Selfridges.
Clare Hornby expressed her enthusiasm for the collaboration with Selfridges, a renowned institution in British fashion. She noted the brand’s shared values of contemporary design, meticulous curation, and premium quality, making it a seamless fit for the upscale retailer. This strategic partnership marks a significant milestone for ME+EM as it looks to expand its reach and cater to a broader audience through this exciting retail venture.
Overall, ME+EM’s arrival at Selfridges signals a new chapter for the brand, solidifying its position as a major player in the fashion industry and offering shoppers a fresh and dynamic shopping experience.
For more information on ME+EM and their latest collections, visit their official website here. To explore the latest offerings at Selfridges, check out their website here.
