ME+EM, the luxury British label, is gearing up for rapid growth in the United States with the appointment of Maurice Helfgott as its new Chairman. The direct-to-consumer retailer, which has experienced significant growth in recent years, is now looking to expand its reach beyond its home market, with a specific focus on the American market.
Helfgott brings a wealth of experience in scaling D2C, software, and e-commerce brands internationally. Having successfully led companies such as MyOptique, END Clothing, and Brightpearl, he is well-equipped to guide ME+EM through its growth phase.
Currently operating six boutique stores in London, ME+EM also has concessions in prestigious retailers such as Harrods, Selfridges in London, and Selfridges in Manchester. In addition to these locations, the brand has plans to open its first boutiques in New York and Boston next year.
Founded by Claire Hornby in 2009, ME+EM has captured attention with its impressive growth. It was recently included in the Sunday Times list of the fastest-growing small businesses in the UK, thanks to its triple-digit growth achieved in the past year.
While the US market holds the brand’s most promising opportunities, ME+EM also has expansion plans in other regions. The brand will be entering markets such as Australia, the Middle East, Canada, Switzerland, and Hong Kong, where it already has a growing online customer base.
Working alongside founder Claire Hornby, Maurice Helfgott aims to build upon ME+EM’s recent success. Earlier this year, the brand secured £55 million in new investment from growth investor Highland Europe, which will fuel its expansion plans. Highland Europe, known for its investments in other fashion companies like Matchesfashion, sees great potential in ME+EM.
With his experience in retail software, Helfgott most recently served as the Chairman of Brightpearl, a business that was acquired for £255 million. However, his career began in the fashion industry, holding directorial roles at major retailers such as Marks & Spencer and Moss Bros. Helfgott recognizes the unique potential of ME+EM, stating that it is rare to find a team so dedicated to their mission and aligned with their audience, with such global potential.
Sources:
– ME+EM Official Website
– Highland Europe Official Website
