Luxury accessories brand MCM has joined forces with five innovative artists from the UK for its international Upcycling Project, a collaboration that is part of MCM’s 45th anniversary celebrations. Each artist involved in the project was given the iconic cognac Visetos Stark backpack to transform into a unique creation exploring the themes of identity, culture, and upcycling.
The artwork is currently being showcased at MCM’s London flagship store in the West End. Afterward, the pieces will be auctioned off to raise funds for the support of creative arts. This initiative demonstrates MCM’s dedication to both sustainability and the arts.
The talented group of artists involved in the project brings a diverse range of styles and mediums to the table. London-based set designer Imogen Frost draws inspiration from nature and texture. Denzel Currie, also known as Curriegoat, is a multidisciplinary artist and content creator who incorporates elements of mythology and surrealism into his work, which includes rug making, painting, leather craft, and bookbinding.
Conceptual artist Joe Sweeney uses sculpture, print, and installations to express his unique blend of morbidity and humor. Jess Cochrane merges paint with photography to create visually striking pieces. Ted Le Swer combines moving images, sculptural techniques, and computer-generated imagery to produce captivating artwork.
Before the UK collaboration, MCM collaborated with five creatives from Germany and Austria to reimagine their bag silhouettes and create limited edition pieces. These pieces were made available in MCM stores located in Munich, Berlin, Frankfurt, Hamburg, and Vienna.
By partnering with talented artists and promoting the values of upcycling and creativity, MCM is fostering a connection between fashion, art, and environmental consciousness. This project highlights MCM’s dedication to sustainability while reinforcing its position as a leading brand in the luxury accessories market.
Useful links:
1. MCM Sustainability
2. MCM Official Website
