Maria Giulia Prezioso Maramotti is widely recognized as a key figure in the success of Max Mara, a brand known for its continual evolution and ability to capture the attention of a younger demographic through the use of influencers. In a recent interview against the backdrop of the historic Brandenburg Gate in Berlin, Maria Giulia emphasized the vital role that influencers play in shaping the brand’s image and connecting with novel generations of fashion enthusiasts.
One noteworthy instance of Max Mara’s forward-thinking strategy was its collaboration with Korean influencers during a Coats exhibition held in Seoul. This innovative approach allowed the brand to broaden its appeal to a more diverse audience by encouraging influencers to combine vintage pieces with the latest Max Mara collections. The result was a fresh and compelling message that captivated individuals who may not have previously considered Max Mara as a fashion destination.
Prominent influencers such as Caro Daur, Eleonora Carisi, BryanBoy, and Helena Bordon have proven instrumental in expanding Max Mara’s presence on various social media platforms. These influencers not only showcase the brand’s exquisite collections but also craft engaging content that resonates deeply with their followers.
Maria Giulia is a staunch advocate for placing the consumer at the heart of Max Mara’s operations by providing a seamless omnichannel shopping experience that seamlessly merges online and offline platforms. With an impressive global footprint spanning over 2,300 sales outlets across 107 countries, Max Mara is dedicated to meeting the diverse needs of its clientele.
In her role as Vice President of US Retail and Global Brand Ambassador, Maria Giulia is committed to fostering a symbiotic relationship with influencers, where their individual style aligns harmoniously with the core values of Max Mara. By collaborating with influencers who authentically appreciate the brand, Max Mara ensures that its message reaches a wider and more diverse audience.
Through strategic partnerships with influencers based on genuine collaboration and compelling storytelling, Max Mara remains at the forefront of the fast-paced fashion industry, staying relevant and innovative. Maria Giulia’s meticulous approach to influencer marketing has not only expanded the brand’s sphere of influence but has also cemented Max Mara’s standing as a preeminent leader in the realm of luxury fashion.
For more information on Max Mara and its influencer collaborations, visit their official website here. Additionally, to explore the latest trends and insights in influencer marketing, check out this informative article here.
