Max Mara’s highly anticipated 2020 cruise collection made a grand entrance in the heart of Berlin, drawing inspiration from the legendary personas of David Bowie and Marlene Dietrich. The Neues Museum served as the perfect backdrop for the event, with its rich history and cultural significance adding an extra layer of depth to the runway show.
Designer Ian Griffiths expertly blended the raw, primitive themes of the museum with modern interpretations of Bowie and Dietrich’s timeless styles. The collection featured impeccably tailored jackets, wide-legged pants, and trench coats with raw trims, paying homage to the fashion icons of the past while infusing a contemporary flair.
The architectural marvel of the Neues Museum perfectly complemented the aesthetic of Max Mara, with standout pieces like the ‘Berlin Coat’ and military-inspired designs capturing the essence of the venue. The evening was further elevated by a mesmerizing cabaret performance by Ute Lemper, channeling the spirit of Marlene Dietrich with soulful renditions of classic songs.
Following the show, a lavish post-show dinner in the museum’s central atrium seamlessly blended ancient artifacts with modern design elements, reflecting Berlin’s resilient spirit. Griffiths’ vision of Max Mara as a sanctuary for sophisticated, professional women resonated deeply in this historic setting, showcasing the house’s unwavering commitment to timeless elegance.
As a nod to its European roots and the significance of its debut show in Germany, Max Mara’s cruise collection symbolized unity and strength in the face of uncertainty. The subtle political undertones in Griffiths’ designs underscored the idea of expressing one’s beliefs with grace and style, echoing the ethos of icons like Marlene Dietrich and David Bowie.
In the end, Max Mara’s 2020 cruise collection left a lasting impression on the fashion world, seamlessly weaving together elements of fashion, history, and art. The event not only captivated the audience but also exemplified the brand’s ability to transcend trends and create truly timeless pieces.
For more information on Max Mara’s 2020 cruise collection, visit Max Mara. To explore the history and significance of the Neues Museum in Berlin, click on Neues Museum.
