Max Mara, the renowned Italian fashion house, has recently unveiled its plans to showcase its next cruise collection in Stockholm this summer. Known for its unconventional and intellectual choice of venues for its resort collections, Max Mara has previously hosted shows in cities such as London, Shanghai, and Berlin.
In 2020, the brand’s creative director, Ian Griffiths, took Max Mara to Berlin, where they held a spectacular cruise collection display at the historic Neues Museum. Drawing inspiration from the museum itself, the show seamlessly blended the iconic styles of Marlene Dietrich and David Bowie with a raw and neo-primitive aesthetic.
Following a hiatus prompted by the global pandemic, Max Mara returned in 2021 with a show held at the luxurious Mezzatorre hotel on the exquisite island of Ischia in Italy. The presentation paid homage to Truman Capote’s “Swans,” offering a display of elegance that echoed the legendary style of Marella Agnelli.
Last year, Max Mara captivated audiences with an enchanting showcase of exotic feminist fashion set amidst the majestic gardens of the Calouste Gulbenkian Foundation. Inspired by the influential Portuguese free-thinker and art enthusiast, Natália Correia, the collection embodied her spirit and left a lasting impression.
While the specific location in Stockholm for the upcoming cruise show has yet to be disclosed, fashion enthusiasts anticipate a setting that is both intriguing and cool, in line with Max Mara’s reputation for selecting captivating venues. The Maramotti family, founders of Max Mara and esteemed art collectors in Italy, contribute to the excitement surrounding the event.
Max Mara’s decision to bring its cruise collection to Stockholm further demonstrates the brand’s commitment to pushing boundaries and immersing its collections in unique cultural landscapes. By handpicking diverse and captivating venues, Max Mara continuously captivates the fashion world and reinforces its position as a trailblazer in the industry.
Useful links:
1. Max Mara Official Website
2. Vogue Fashion Shows
