Max Mara, the esteemed Italian luxury fashion house, has recently revealed that its upcoming cruise show will be held in the enchanting city of Venice. Set against the picturesque backdrop of this captivating port city, the Max Mara Resort 2025 collection is scheduled to debut on Tuesday, June 11, 2024.
Over the years, Max Mara has earned a reputation for selecting distinctive and culturally significant locations for its runway shows. With previous showcases in Stockholm and Lisbonne receiving immense praise for their modern reinterpretations of resort wear, the brand has continuously captivated audiences with its innovative approach.
In Stockholm, designer Ian Griffiths drew inspiration from Scandinavian culture and its influential role in empowering women. Paying tribute to Selma Lagerlöf, the celebrated writer and the first woman to be honored with a Nobel Prize, the collection embraced elements of her folkloric literature. The show took place at the venue that hosts the annual Nobel Prize Awards, elevating the event’s prestige and sophistication.
Similarly, the Max Mara show in Lisbon was a celebration of erotic feminism, influenced by the renowned Portuguese free-thinker, Natália Correia. Embracing her status as an arty grand dame and a prominent figure in café society, the collection conveyed a sense of empowerment. The show was held at Lisbon’s esteemed Calouste Gulbenkian Foundation, which boasts one of the world’s most exceptional private art collections. Originally established by an Armenian immigrant who was once the wealthiest individual globally, the institution added an extra layer of richness to the event.
By choosing Venice as the venue for its upcoming cruise show, Max Mara is poised to create yet another historically significant and visually captivating experience. The brand has consistently pushed boundaries and expanded its cultural impact by selecting unexpected venues for its shows. From a Berlin museum showcasing ancient history to the trendy Mezzatorre coastal hotel in Ischia, Italy, Max Mara has always sought to create unforgettable moments for its audience.
Venice, with its unparalleled beauty and wealth of history, is the perfect choice to further enhance Max Mara’s legacy. This iconic and artistic setting will undoubtedly provide a fitting backdrop for the brand’s Resort collection, solidifying Max Mara’s presence on a global scale and reinforcing its cultural relevance.
Useful Links:
1. Max Mara Official Website
2. Venice Travel Guide
