Max Mara, the internationally acclaimed Italian fashion brand, has once again set its sights on a global tour for its upcoming resort show. The highly-anticipated Max Mara Resort 2023 collection will be held in the enchanting city of Lisbon, Portugal on June 28, 2022. This decision comes on the heels of the brand’s successful presentation of its 2022 resort collection on the picturesque island of Ischia, located near Naples.
In the previous year, Max Mara whisked its audience away to the lush Isola Verde, where the Mezzatorre Hotel provided the perfect backdrop for a collection inspired by Truman Capote’s literary masterpiece, ‘Swans’. Capote, an American writer of immense talent, spent a significant amount of time on Ischia in the 1950s and his works vividly depicted the island’s essence. It comes as no surprise that Max Mara, with its penchant for captivating locations that ignite creativity and evoke a sense of luxury, gravitates towards such mesmerizing destinations.
Max Mara has solidified its status as a leading fashion brand by hosting extravagant fashion shows in iconic cities across the globe. Previous showcases have been held in historically significant venues in Berlin and New York, further adding to the brand’s prestige. The Neues Museum on Museum Island in Berlin served as a striking backdrop for a Max Mara show, while the newly opened Whitney Museum in New York became the stage for the brand’s collection debut, even featuring the launch of the highly coveted Whitney bag.
Unfortunately, the ongoing Covid-19 pandemic thwarted Max Mara’s plans to hold its show in St. Petersburg last summer. However, the brand ingeniously adapted to the circumstances by exploring new destinations and seeking out unique and unforgettable settings for its shows. All eyes are now eagerly focused on Lisbon, the capital city of Portugal, nestled along the hilly coastline where the breathtaking Tagus River meets the vast expanse of the Atlantic Ocean. With a rich historical heritage and picturesque landscapes, Lisbon provides the ideal backdrop for the highly anticipated Max Mara Resort 2023 collection showcase.
Fashion enthusiasts and industry insiders are anxiously awaiting the unveiling of the Resort 2023 collection in Lisbon. Max Mara’s expertise in combining stunning locations with its signature style and meticulous craftsmanship ensures a captivating and unforgettable event. As the brand continues to push fashion boundaries and explore new horizons, it sparks excitement and anticipation for the incredible designs that will grace the runway in Lisbon, the charming capital of Portugal.
For more information about Max Mara and its upcoming resort show in Lisbon, you can visit their official website here: Max Mara Official Website. Additionally, to catch a glimpse of the previous runway shows and designs by Max Mara, you can watch their fashion show videos on their YouTube channel here: Max Mara YouTube Channel.
