Max Mara has solidified its reputation as a trailblazer in the world of high-end coats, earning recognition as a leading trendsetter in the fashion industry. The Fall/Winter 2019 collection, curated by designer Ian Griffiths, exemplified a fusion of modern glamour and timeless elegance, capturing the essence of power dressing with a contemporary twist.
The runway featured an array of sumptuous coats with exaggerated collars, harkening back to vintage styles while incorporating innovative design elements. Griffiths showcased mohair sweater dresses paired with sleek knee boots, as well as shoulder holster bags designed for the modern, on-the-go woman. The introduction of leather shawls adorned with hunter’s pockets added a touch of sophistication to the collection, elevating each look to new heights.
In a bold move, the collection introduced unexpected pieces such as sailor’s pants, culottes, and kilts, injecting a sense of playfulness and charm into the designs. These unique elements were tailored to exude confidence and style, catering to the dynamic needs of the contemporary fashionista.
The runway show, held at the prestigious Bocconi University in Italy, was a strategic choice that underscored a message of empowerment and prestige. The audience, including hundreds of students peering through a large window, symbolized a new generation of fashion enthusiasts and potential industry leaders who look to Max Mara for inspiration and innovation.
By seamlessly blending modern glamour, subtle sophistication, and boundary-pushing designs, the Fall/Winter 2019 collection by Max Mara remains a testament to the brand’s unwavering commitment to excellence and evolution in the fashion realm. Under the creative direction of Ian Griffiths, Max Mara continues to raise the bar and influence the global fashion landscape with each groundbreaking collection.
For more information on Max Mara’s latest collections and iconic designs, visit their official website here. Additionally, to stay updated on the latest fashion trends and industry news, explore insights from the fashion world on Vogue’s website here.
