Max Mara, the iconic Italian luxury brand, is marking the 10th anniversary of its beloved Teddy Bear Coat by hosting a special pop-up at London’s renowned department store, Harrods. Fashion enthusiasts have until November 14th to immerse themselves in the festivities and explore the world of Max Mara.
The Teddy Bear Coat made waves when it debuted on the runway in 2013 and has since become a timeless favorite among fashion lovers. This plush, camel-colored coat with its cocoon cut has found a special place in the hearts of the affluent and has sparked countless imitations across different price points.
The Harrods pop-up is just one part of Max Mara’s ‘Great Big Global Fashion Adventure’, a global celebration of the Teddy Bear Coat’s anniversary. Visitors can expect interactive installations, engaging activities, and, of course, plenty of photo opportunities.
Located on the ground floor of Harrods, the Max Mara space offers customers the chance to purchase exclusive special-edition products. One standout item is the Sparkling Teddy Bear Icon Coat, a stunning creation in Camel and White adorned with exquisite rhinestones. Additionally, Max Mara has introduced the Teddy Bear Icon Coat for Kids aged 5-12, along with a range of fluffy Teddy accessories, all available on the fourth floor of the store.
Aside from the limited-edition merchandise, visitors can also embark on a delightful Teddy Bear experience. They can participate in engaging memory games and capture precious moments in the Skyshot in The Castle photo booth. To ensure lasting memories of their visit, customers and their children will receive four Teddy Ten images directly to their email addresses.
The celebration of Teddy Ten extends to Harrods’ windows on Brompton Road, where the enchanting world of Max Mara comes to life. For those unable to visit the pop-up, the Teddy Ten products are conveniently available at Max Mara’s branch on Old Bond Street and through their webstore.
Max Mara’s Teddy Ten pop-up pays homage to the enduring popularity of the Teddy Bear Coat. With its captivating experience and range of exclusive products, the luxury label continues to enchant fashion lovers worldwide. Don’t miss out on the opportunity to be part of this extraordinary celebration and embrace the essence of Max Mara’s iconic Teddy Bear Coat.
Useful links:
– Max Mara Official Website
– Harrods Official Website
