Max Mara is commemorating a significant achievement – the 10th anniversary of its renowned Teddy Bear Coat. Since its introduction on the runway in 2013, this plush and comfortable camel-colored faux-fur coat has become an essential item in the closets of fashion-forward women worldwide. Not only has it been a popular choice for everyday wear, but it has also graced the red carpet, adorning the likes of celebrities. To mark this special milestone, Max Mara is launching a global celebration known as the ‘Great Big Global Fashion Adventure’, featuring interactive installations and photo opportunities in various cities around the world.
But the festivities don’t end there. MaxMara.com and select stores in ten major cities will unveil exclusive products designed solely for the 10th anniversary of the Teddy Bear Coat. One of these exciting offerings is the Sparkling Teddy Coat, available in the classic camel color or a pristine white. Additionally, for the first time ever, Max Mara is introducing a Mini Teddy Coat tailored specifically for young girls aged 5-12. This adorable version comes complete with matching accessories like mittens, ear muffs, and fluffy hats with teddy bear ears, ensuring that even the youngest fashionistas can participate in the anniversary celebrations.
As part of the grandeur surrounding this significant milestone, Max Mara has enlisted the talents of renowned photographer Tyler Mitchell to capture the essence of the Teddy Bear Coat in a captivating advertising campaign. The campaign prominently features the stunning model Mariacarla Boscono, who epitomizes the elegance and timeless appeal that the Teddy Bear Coat embodies.
Undoubtedly, the Teddy Bear Coat has made a lasting impact on the fashion world throughout the past decade, combining warmth, style, and a touch of luxury. Max Mara’s anniversary celebration not only pays homage to this iconic piece but also exemplifies the brand’s dedication to creating enduring fashion statements that withstand the test of time. Whether you have been a longtime fan of the Teddy Bear Coat or are new to its charm, this global fashion adventure promises to provide an exceptional and unmatched experience. So, come and join Max Mara in celebrating ten years of cozy chicness with the beloved Teddy Bear Coat.
Links:
– Max Mara website: https://www.maxmara.com
– Tyler Mitchell’s portfolio: https://www.tylermitchell.co/
