Max & Co, Max Mara Weekend, Tivioli, and Plan C wowed audiences at Milan Fashion Week with their latest collections, each offering their own unique styles and inspirations.
Max Mara Weekend collaborated with Austrian-born designer Arthur Arbesser to create a capsule collection inspired by Vienna’s art movements. Arbesser incorporated checkerboard patterns, oil paintings as prints, and even performance pieces into his designs. The collection boasted patchwork prints with lace, flouncy striped skirts and dresses, and a canvas trench coat. Vibrant colors like royal blue, mint, and soft aubergine added a burst of energy to the collection. As part of the collaboration, Max Mara’s Pasticcino bag received an opera house twist, giving it a fresh and artistic look.
Max & Co joined forces with indie designer Sofia Sanchez de Betak, also known as Chufy, to present their collection titled “Souvenirs of Life.” Sanchez de Betak drew inspiration from her travel memories, resulting in a collection that celebrated colorful and unique designs. From a denim jacket featuring a hummingbird on the back to a linen jacket with Mexican motifs, the collection showcased a diverse range of garments. The collaboration also featured boots, woven leather sandals, and classic baskets that paid homage to Sofia’s hometown, Buenos Aires.
Tivioli, a family-owned business based in Torino, showcased their high-quality pieces at Milan Fashion Week, embodying a spirit of adventure. Their collection featured colorful shearlings with fabric shards collected during trips to Morocco, as well as deconstructed blazers and trench coats made from impeccable calf skin. Tivioli’s attention to detail and craftsmanship were evident in every piece, including their cashmere sweaters with Moroccan linen print accents.
Plan C, renowned for its fusion of fine art, design, and fashion, presented a collection photographed by Ukrainian photographer Yelena Yemchuk. Designer Carolina Castiglioni showcased her subtle style with shiny nylon parkas, canvas slip dresses adorned with floral sequins, and sculptural white T-shirts. The collection also introduced denim, with flared jeans stealing the spotlight. With the recent opening of a store in Ginza 6, adding to their existing shops in Tokyo and Seoul, Plan C continues to merge art, commerce, and coolness. Yemchuk’s photo shoot and the incorporation of constructivist collages perfectly encapsulated the brand’s commitment to creativity and innovation.
These brands truly shone at Milan Fashion Week, bringing their unique visions and captivating audiences with their distinctive collections. From Max Mara Weekend’s artistic references to Max & Co’s travel-inspired designs and Tivioli’s adventurous spirit, each brand showcased their creativity and individuality. Plan C’s combination of fine art and fashion further demonstrated their commitment to pushing boundaries. Milan Fashion Week provided the perfect platform for these brands to showcase their flair and captivate the fashion world.
For more information on Max Mara Weekend’s collaboration with Arthur Arbesser, visit https://www.maxmara.com/.
To explore the world of Max & Co and their collaboration with Sofia Sanchez de Betak, visit https://www.maxandco.com/.
