Maureen Cavalieri, a renowned professional chef in New York City, has recently launched an innovative venture called Maure. This new concept revolves around curating gift boxes that embody sustainability and feature carefully selected products. Cavalieri, known for serving high-profile clients including celebrities and world leaders, decided to divert her energy into curating gift baskets for loved ones during the pandemic. This eventually led to the creation of Maure.
The inspiration for Maure stemmed from Cavalieri’s travels, particularly her visits to Sweden and the Mediterranean. Throughout her journeys, she had a remarkable ability to discover unique treasures, which she now seeks to share with others. The initial selection of boxes and merchandise from Maure were sourced from these trips, encompassing themes such as ‘Welcome Home,’ ‘Game Night,’ and ‘Resort.’ The gift boxes are priced between $285 and $400 to cater to various budgets.
What distinguishes Maure from other gifting options is its unwavering commitment to sustainability and ethical practices. Cavalieri has gone to great lengths to partner with individuals and companies that align with these values. From artists who upcycle clay for handmade vases to suppliers of zero-waste wine totes, each collaborator reflects Maure’s dedication to environmentally conscious choices. Furthermore, by predominantly working with women artisans and business owners, the brand showcases its support for female entrepreneurs. Even the packaging used for Maure’s gift boxes is eco-friendly, as it utilizes recycled paper leftover from the production of pleated fabric.
Incorporating the concept of circularity, Cavalieri ensures that each curated box comes with a dust bag that allows customers to regift an item if they do not personally resonate with it. This approach eliminates the stigma surrounding regifting and promotes a cycle of sharing and enjoyment. While Maure faces competition from gifting industry players like Marigold and Gray, Simone LeBlanc, and personalized luxury gifting from high-end brands, Cavalieri envisions its expansion into partnerships with luxury hotels, boutique hotels, and VIP gifts for airlines. Additionally, the brand views itself as a platform for exceptional artists to showcase their work.
Apart from its online presence, Maure gift boxes will also be available at The Canvas, a multi-brand ethical fashion store based in New York City. Combining Maureen Cavalieri’s expertise in the culinary world with her unwavering commitment to sustainability and ethical practices, Maure emerges as a unique and promising new player in the gifting industry.
Links:
1. Learn more about Maure’s sustainable packaging: Sustainable Packaging of Maure
2. Visit The Canvas: The Canvas – Ethical Fashion Store
