Fashion designer Matthew M. Williams will be stepping down as the creative director of French luxury house Givenchy on January 1, 2024. Williams, who assumed the role in June 2020, expressed his gratitude for the opportunity and his dedication to upholding the legacy of Hubert de Givenchy while incorporating his own artistic vision into the brand. During his tenure, Givenchy underwent a modern transformation, revamping its product offerings with notable successes such as the U-Lock jacket and the upcoming Voyou bag, which is set to launch in early 2023. Williams’ contemporary style, heavily influenced by streetwear, played a significant role in expanding Givenchy’s reach, particularly in the American market among hip-hop and sports celebrities.
Although the direct economic impact of Williams’ work is not explicitly mentioned, Givenchy’s financial performance sheds some light on the brand’s trajectory. They experienced losses in 2020 and 2021, with sales totaling €220 million and €261 million respectively, compared to a profit of €314 million in 2019. However, in 2022, there was a notable rebound as sales jumped to €302 million, indicating positive progress. Renaud de Lesquen, Givenchy’s CEO, expressed appreciation for Williams’ innovative and contemporary collections, recognizing their role in revitalizing the brand and resonating with its target audience.
As Williams prepares to depart from Givenchy, the fashion industry will be closely watching his next moves. He is expected to focus on his own brand, 1017 Alyx 9SM, leveraging his expertise and creative vision to further establish his presence in the fashion world. However, Givenchy has yet to disclose the name of Williams’ successor. Nevertheless, the brand assures that it will continue to uphold its distinct and daring vision of elegance through forthcoming collections created by its in-house team.
Overall, Matthew M. Williams’ departure signifies a significant transition for Givenchy, positioning the brand to embrace new challenges and seize opportunities in the evolving fashion landscape. As the luxury house moves forward with its creative direction, it will undoubtedly navigate a dynamic and ever-changing industry, seeking to captivate audiences with its distinctive aesthetics and bold approach.
Useful links:
– Givenchy Official Website
– 1017 Alyx 9SM Official Website
