Matches, the luxury fashion retailer, has announced the appointment of Andrea Trocino as its new Chief Product and Technology Officer. Trocino brings with him a wealth of experience, having held senior positions at ASOS for the past two decades. During his time at ASOS, Trocino played a key role in the development of the company’s mobile website and native apps, which resulted in a significant increase in the user base, growing from zero to an impressive 30 million users by 2021. Furthermore, under Trocino’s leadership, mobile revenue accounted for a staggering 80% of ASOS’ overall business revenue, amounting to a colossal £3 billion.
In his new role at Matches, Trocino’s primary focus will be on revamping the customer experience, particularly in the areas of digital marketing, acquisition, retention, and engagement. Matches aims to expand its customer base and solidify its position as the go-to luxury destination for customers worldwide.
Matches CEO, Nick Beighton, expressed his admiration for Trocino’s expertise in building customer-facing retail platforms and websites. Beighton believes that Trocino’s addition to the executive leadership team will bring significant value and propel Matches into its next phase of growth.
With Trocino joining Matches, the luxury retailer continues to bolster its executive team with top-tier talent from the industry. The company’s ultimate goal is to foster innovation and elevate the online shopping experience for its discerning clientele.
Useful links:
– Matches Fashion
– ASOS
