Matches, the luxury brand and e-commerce giant, has just announced an exciting collaboration with Atelier Saman Amel, a renowned Swedish tailor. This partnership aims to solidify Matches’ position in the high-end market and further establish its reputation as a leader in luxury fashion. The exclusive capsule collection, designed by Atelier Saman Amel, will be available for purchase on Matches’ website starting from May 10th.
Atelier Saman Amel, founded in Stockholm in 2015 by Saman Amel and Dag Granath, initially started by crafting suits for their close circle of family and friends. However, they quickly gained recognition for their exceptional craftsmanship and attention to detail, leading to the establishment of their own workshop. Their approach emphasizes artisanal techniques, utilizing the finest weaving materials, and producing suits in small, specialized workshops in Italy. Over time, they have expanded their repertoire from bespoke tailoring to modern and sophisticated ready-to-wear pieces, all while maintaining the same level of craftsmanship.
This collaboration with Matches is not the first time Atelier Saman Amel has partnered with an online fashion retailer. In 2019, they collaborated with Mr Porter, another prestigious luxury site from the UK, to create an exclusive collection.
The Atelier Saman Amel x Matches capsule collection offers a refreshing and whimsical aesthetic, diverging from their previous ready-to-wear concepts. Saman Amel and Dag Granath have developed a complete wardrobe for Matches’ clientele, taking into consideration their summer activity needs. The collection includes an assortment of suits, shirts, knitwear, and denim, all of which are now available for purchase on Matches’ website. Additionally, a private mansion in London’s Mayfair district will host an exclusive showcase of the collection on May 11th and 12th.
The price points of the collection reflect the premium quality and unparalleled craftsmanship associated with Atelier Saman Amel. For instance, the silk jacket is priced at over 3,000 euros, while the white bamboo fabric version is offered at 2,500 euros. The bomber jacket, crafted from technical fabric, is priced at 1,700 euros. The linen trousers and cashmere sweater are available for 900 euros, and the t-shirt, made from the same luxurious material, can be purchased for just under 800 euros.
Damien Paul, the menswear manager for Matches, expressed his admiration for Atelier Saman Amel’s dedication to quality and excellence in design. He also emphasized the versatility of the collection, as the different silhouettes can be mixed and matched, catering to the tastes of tailoring enthusiasts.
Matches continues to expand its roster of collaborations, solidifying its position as a premier curator of exclusive and high-quality fashion. In addition to the Atelier Saman Amel collection, the luxury retailer recently unveiled a capsule collection with Bernadette, a promising brand hailing from Antwerp and founded by the mother-daughter duo Bernadette and Charlotte de Geyter. Moreover, Matches has an exciting collaboration with a prominent Parisian fashion house on the horizon.
To learn more about Matches and explore their wide range of luxury fashion, visit their website [link] and discover their carefully curated collection from over 650 esteemed designers. Additionally, stay tuned for updates on their latest collaborations and innovations in the world of high-end fashion. [link]
