Marylin Fitoussi, the esteemed French costume designer known for her work on the hit series Emily in Paris, is preparing to lend her expertise to the upcoming Tranoï Womens campaign. In an exclusive interview with FashionNetwork.com, Fitoussi explored the evolving relationship between television series and fashion, as well as her own experiences collaborating with brands.
Fitoussi revealed that when she initially approached brands about potential partnerships with Emily in Paris, there was little interest. However, as the series gained popularity, brands became increasingly curious and eager to collaborate. Fitoussi initially believed that this curiosity would wane after the Covid-19 pandemic, but instead, it only intensified. Clothing became a significant focal point for fashion consumers starting from season 3 onwards.
When asked if Emily in Paris influenced trends, Fitoussi admitted that it was unintentional. Many viewers reached out to her, sharing how they had changed their personal style after watching the show. Fitoussi emphasized that her intention was to inspire individuals to dress freely and use fashion as a means of self-expression, rather than adhering strictly to fashion rules.
Fitoussi discussed her method for selecting brands and garments for the series. She explained that regardless of whether the pieces came from established labels or small designers, she focused on the concept, story, and psychology of the characters. Fitoussi scoured various sources for clothing, including shops, flea markets, vintage stores, and online platforms.
While many brands eagerly sought to have their designs featured in Emily in Paris due to its immense popularity and influence, Fitoussi clarified that she did not engage in product placement. Instead, she either requested loans or collaborations from brands. Some brands declined due to concerns about the commercial nature of the series, while others enthusiastically embraced the opportunity. Fitoussi emphasized that she had the freedom to choose clothes that aligned with the series’ identity and character development.
Fitoussi also shared her thoughts on the changing relationship between film and fashion. She noted that while the connection between the two creative industries has always existed, the emergence of streaming platforms has opened up even more opportunities for fashion and film to intersect. Social media has further amplified this link, as television series now inspire designers and impact fashion trends.
When discussing her profession as a costume designer, Fitoussi expressed surprise at the central role it has acquired within television series. She described costume designers as the new influencers in the fashion industry.
Turning to current fashion trends, Fitoussi admitted that she does not closely follow the industry’s every move but stays attuned to details, colors, and seasonal trends. For Emily in Paris, she strives to create timeless looks that are not confined to any specific fashion era. Fitoussi voiced her frustration with the current state of fashion, noting that many designs seem to overlook the female form in favor of oversized volumes. She believes that contemporary looks are more challenging to create than period costumes.
In closing, Fitoussi described her personal style as eclectic, colorful, and daring. She revels in incorporating vibrant hues and prints into her designs, drawing inspiration from her background in textile design. Ultimately, Fitoussi finds fulfillment in the impact she has made on the fashion world, even if it means occasionally challenging and shaking up the industry.
Sources:
– [FashionNetwork.com interview with Marylin Fitoussi](insert link here)
– [Tranoï Womens campaign](insert link here)
