London-based designer Martine Rose has joined forces with American artists Baby Keem and Kendrick Lamar, also known as ‘The Hillbillies’, to produce an exclusive and limited-edition collection. This collaborative effort, the Martine Rose x ‘The Hillbillies’ capsule, elegantly merges the unique styles and innovative visions of both artists. Inspired by football and UK culture, the collection incorporates elements of sports fashion.
The collection is characterized by playful motifs and eye-catching graphics featured on T-shirts and scarves. Drawing inspiration from the Grammy-nominated track ‘The Hillbillies’, by Baby Keem and Kendrick Lamar, the garments include lyric references. The design named ‘Martine Sardine’ is inspired by the lyrics of the Big Protein track, while ‘Best Dressed’ pays tribute to past rave flyer graphics. ‘New Devotions’ encapsulates the euphoric experience of creating new memories at a concert.
Crafted with meticulous attention to detail, the cotton pieces in the collection undergo garment pigment-dyeing, resulting in faded shades of fluorescent colors and deep blacks. Adding a personalized touch, the ‘Handwritten T’ showcases lyrics handwritten and signed by Kendrick Lamar himself. This feature not only pays homage to the poetic nature of the lyrics but also establishes an intimate connection to ‘The Hillbillies’ and their creative process.
Martine Rose expresses her gratitude for the opportunity to collaborate with Baby Keem and Kendrick Lamar, emphasizing that the chosen graphics were intended to highlight the power of words and convey significant messages. The collection made its debut at Camp Flog Gnaw over the weekend and has since become available for purchase on Martine Rose’s webstore starting Wednesday.
This collaboration serves as a testament to the harmonious blend of fashion, music, and art, illustrating the profound impact and influence these creative disciplines have on each other. By skillfully merging their distinct styles and narratives, Martine Rose, Baby Keem, and Kendrick Lamar have created a collection that not only celebrates their individual creative talents but also showcases the immense power of collaboration within the realms of fashion and music.
Useful links:
1. Martine Rose Official Website
2. The Hillbillies – Official Video
