Marni, renowned for its innovative and artistic approach to fashion, embarked on an unprecedented virtual journey this season by presenting their live online show titled Marnifesto. This groundbreaking show took fashion enthusiasts on a global adventure, immersing them in the vibrant sights and sounds of eight different cities across four continents. From the bustling streets of New York to the serene parks of London, and from the vibrant markets of Dakar to the historic train stations of Milan, Marni’s collection showcased a captivating fusion of cultures and styles.
The Marnifesto featured a series of sixteen mini-screen videos in a Zoom-style format, capturing the essence of each location through the lens of fashion. Models clad in menswear strutted through London parks in oversized hoodies, while others elegantly showcased patchwork wrap coats in the scenic backdrop of Milan. The collection itself was a harmonious blend of textures and fabrics, with cheesecloth and toile intricately stitched together in raw and instinctive shapes. Leather coats adorned with poetry, jackets embellished with printed words, and floral motifs added to the eclectic mix of designs on display.
During the lockdown period, Marni took a unique approach to presenting their collection by sending looks to models, artists, and friends to wear in their own environments. This unconventional method allowed individuals the freedom to express their personal mood and style while embodying the essence of the collection. Designers Francesco Risso and Lawrence Steel drew inspiration from the confinement period, creating pieces from curtains and experimenting with dyeing materials in bathtubs. This introspective time led to a deeper exploration of Marni’s DNA, focusing on the tactile, sensorial, and emotional elements that define the brand.
Risso emphasized that the collection was more of a narrative of people and dialogue rather than a traditional fashion statement. The Marnifesto not only showcased the latest designs but also featured heartfelt speeches from young artists, reflecting the core values and ethos of the brand. While the virtual format presented challenges in terms of visibility, the emotional depth and storytelling aspect of the collection resonated with viewers, leaving a lasting impact.
In conclusion, the Marnifesto served as a testament to Marni’s commitment to pushing boundaries and redefining fashion through innovative storytelling and a global perspective. By embracing virtual technology and showcasing their collection in a creative and unconventional manner, Marni continues to captivate audiences with their unique vision and artistic expression.
For more information on Marni and their latest collections, visit their official website here. To stay updated on upcoming fashion events and trends, check out the latest news on Vogue’s fashion section here.
