Marni, led by creative director Francesco Risso, presented an extraordinary and unforgettable show at Milan Fashion Week that brought together an entire community in a celebration of fashion and unity. Risso challenged conventional fashion norms by not only dressing models but also involving collaborators, technicians, seamstresses, artists, special guests, friends of the brand, and journalists in Marni creations. It was a powerful statement that highlighted the importance of inclusivity in the industry.
Each garment showcased in the show was reclaimed from Marni’s existing stock and hand-painted with vertical stripes, symbolizing a sense of togetherness. To further emphasize this unity, every guest wore a striped scarf that covered half of their face, creating a visual harmony and integration. This cohesive theme ran throughout the entire event, making it a truly immersive experience.
The scale of this innovative project was immense, with around 500 guests invited to the OTB-owned brand’s showroom for a fitting prior to the show. The attention to detail was evident in every aspect of the presentation. The show venue itself was a circular theater constructed from wooden planks, reminiscent of a makeshift life raft. The catwalk formed a spiraling walkway that encircled the audience, who were also adorned in striped clothing. The entire setup created a sense of unity and community, amplifying the message of inclusivity.
The models in the show were a diverse cast of individuals representing different ages, sizes, and backgrounds. They walked on and off the central runway in continuous motion, creating a sense of endless movement and fluidity. It was a powerful representation of the fashion industry’s shift towards greater diversity and inclusivity.
The collection itself was influenced by two main themes: stripes and daisies. Bold, graphic stripes were showcased in two-tone ensembles, while daisies provided a playful nod to 1970s iconography. The designs were visually striking, featuring gigantic floral motifs, delicate daisy patterns, and bouquet-like skirts and minidresses assembled from different colors of daisies. Risso’s reinterpretation of the classic marinière top as a voluminous blue and white poncho-tunic added a modern twist to a timeless style.
Footwear was not overlooked in this collection, with intricately woven and painted shoes stealing the spotlight. Moccasins and canvas sneakers replicated iconic styles from top brands, adding an element of artistic expression to the overall look.
The show was not just about fashion; it was also a showcase of pure emotion and artistic talent. Poet Mykki Blanco delivered a poignant recitation, while singer Zsela performed a soul-stirring composition by Dev Hynes. These moments added depth and meaning to the presentation, further highlighting the power of art to connect and move people.
In a time when many fashion houses have returned to traditional runway shows seemingly unaffected by the pandemic, Risso’s innovative approach stands out. By inviting a diverse range of individuals to participate in the project and redefining the fashion experience, Marni offers a fresh perspective on the role of fashion in society. The show was not just a display of exceptional designs; it was a platform that fostered a sense of connection and shared purpose.
Marni’s presentation at Milan Fashion Week was a remarkable moment of communion and pure fashion. It was a testament to the brand’s commitment to inclusivity and their drive to challenge the status quo. The show left a lasting impression on its audience, reminding us all of the transformative power of fashion.
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