Marketing strategies tailored towards male clientele have proven to be a game-changer for Cudoni, a luxury resale site that has traditionally catered to women. The recent shift in focus towards menswear has not only bolstered sales but also increased engagement among male shoppers, marking a significant milestone for the company.
In the past, Cudoni had carved a niche for itself in the womenswear market, gaining widespread recognition. However, seizing upon an opportunity to tap into the male demographic, the company rolled out The Cudoni Man campaign featuring model Richard Biedul. This strategic move has yielded remarkable results, with the male customer base witnessing a substantial surge. Currently, men make up 35% to 40% of Cudoni’s clientele, a substantial jump from the 20% recorded three years earlier. This strategic pivot has translated into an impressive 400% year-on-year sales growth for the brand.
In recent times, men have increasingly embraced the concept of resale fashion, with Cudoni noting a noteworthy shift in buying behavior. Just a couple of years ago, more than half of the men’s items sold on the platform came from women sellers. However, this trend has reversed, with men now accounting for less than 40% of such transactions. This shift underscores a growing interest among men in the resale market, with menswear items also witnessing faster sell-through rates due to increasing demand and limited supply.
Notably, categories like shoes, watches, outerwear, bags, and leather goods have emerged as top performers in terms of value retention and sell-through rates among male shoppers. These categories have struck a chord with male customers, fueling Cudoni’s success in the resale segment.
In sum, by honing their marketing efforts towards men, Cudoni has not only diversified its customer base but also bolstered sales while solidifying its position as a frontrunner in the luxury resale landscape. The decision to tap into the burgeoning male market has undoubtedly reaped rewards for the company, with promising signs of growth and engagement among male consumers on the horizon.
To learn more about Cudoni’s success in targeting male customers, you can visit their official website here. For insights on the luxury resale market and emerging trends, check out this informative article here.
