Marine Serre’s Hardcore Couture collection during the Spring-Summer 2019 ready-to-wear season captured the attention of the fashion world with its bold and innovative designs. The French designer’s unique approach to fashion incorporates elements of technology, urban life, and speed to create avant-garde pieces that defy traditional norms.
The fashion show, held in a newly constructed urban park in Paris, showcased Serre’s diverse and cutting-edge designs against the backdrop of a bustling cityscape. Models donned eclectic pieces ranging from Grecian warrior dresses to veiled Moorish dresses, creating a striking juxtaposition of styles that pushed the boundaries of conventional fashion.
One of the standout features of Serre’s collection was the inclusion of see-through plastic totes emblazoned with the Hardcore Couture logo, filled with essential items for the modern, busy woman. The designer’s signature ‘C’ print made multiple appearances throughout the collection, adding a futuristic touch to classic pieces like Formula One jumpsuits and denim jackets.
Serre’s use of upcycled materials further emphasized her commitment to sustainability and creativity in fashion. By incorporating unconventional elements like plastic key chains and bowling ball bags into her designs, she challenged traditional notions of beauty and taste, creating a collection that was both hyper-contemporary and thought-provoking.
With iconic models like Elfie Semotan gracing the runway in her oversized coats adorned with plastic key chains, Serre paid homage to fashion legends while forging her own path as a visionary designer. Her ability to seamlessly blend novelty, functionality, and sustainability has solidified her reputation as a trailblazer in the industry, setting a new standard for avant-garde couture.
To explore more about Marine Serre and her groundbreaking designs, check out the official website here. For a deeper dive into the world of sustainable fashion and upcycling, visit this resource here.
