To commemorate the 60th anniversary of its iconic Unikko print design, Finnish design house Marimekko is set to showcase its SS24 collection at the renowned Designmuseum Danmark during Copenhagen Fashion Week. In addition to this exciting event, Marimekko is planning to open a new flagship store in Copenhagen, marking a significant milestone in its expansion.
Highlighting its commitment to inclusivity, Marimekko’s fashion show will adopt an open-for-all format, a tradition that has been cherished in its home city of Helsinki for over three decades. With this approach, the brand aims to extend the joy of its designs to a wider audience and provide an inclusive experience for everyone. This year, for the first time, Marimekko is inviting the people of Copenhagen to join in the celebration.
The SS24 collection will be brought to life by a diverse ensemble, consisting of not only models but also individuals from various creative backgrounds who have a special connection to the brand. This deliberate choice reflects Marimekko’s dedication to inclusivity and its mission to bring joy to people’s daily lives. By showcasing a diverse cast, the brand underscores its belief in the power of representation and highlights the beauty of individuality.
The Unikko print, created by Maija Isola, holds immense significance for Marimekko. Not only is it the brand’s most cherished design, but it has also gained global recognition as one of the most iconic print patterns. Symbolizing joy and creativity, Unikko has become synonymous with Marimekko’s distinct design language. This upcoming fashion show, along with the SS24 collection, pays tribute to the enduring impact of this beloved pattern and reaffirms its timeless appeal.
Through the presentation of its SS24 collection at Designmuseum Danmark, Marimekko aims to kick off a year filled with celebrations for the remarkable Unikko print. By showcasing its designs, the brand hopes to ignite creativity and evoke joy among both its loyal customers and newcomers. Furthermore, the opening of its flagship store in Copenhagen signifies Marimekko’s ongoing pursuit of reaching a broader audience and sharing its unique design vision with the world.
Helpful Links:
– [Marimekko Official Website](https://www.marimekko.com/)
– [Designmuseum Danmark](https://designmuseum.dk/en/)
