Marie France Van Damme, the esteemed Quebec-born designer, has been a prominent figure in the fashion industry for the past three decades. As she gears up for the autumn season, Van Damme has exciting news to share with her loyal customers and fashion enthusiasts.
Starting from September, Van Damme will be participating in Paris Fashion Week, a highly anticipated event in the fashion calendar. However, she has chosen to take a unique approach by hosting private showings in her newly redesigned apartment on the prestigious Rue de Rivoli. The location, just a stone’s throw away from iconic designer boutiques such as Dior and Yves Saint Laurent, adds a sense of grandeur and exclusivity to the event.
The newly renovated salon, masterfully transformed by renowned designer Jacques Garcia, will serve as an intimate space for Van Damme to connect with her customers and buyers through prearranged appointments. This personalized approach aligns perfectly with the designer’s philosophy of slow fashion, which seamlessly merges sophisticated European elegance with vibrant Asian aesthetics.
Renowned for her luxurious silk caftans and resort wear, Van Damme’s designs have earned her a loyal following among the jet-set crowd. Her creations exude a timeless style that appeals to celebrities like Beyonce, Angelina Jolie, Katy Perry, Eva Longoria, and Olivia Palermo, who have become avid supporters of the brand.
In addition to her nine boutiques located worldwide, including prominent cities like Los Angeles, Miami, and Dubai, Van Damme has made the decision to shift her focus towards organizing trunk shows instead of opening new boutiques. This strategic shift is a direct response to the challenges posed by the Covid crisis, which resulted in order cancellations. Van Damme explains, “We’re going to limit wholesale for the next few seasons. And even if other boutique opportunities present themselves, I now want to give priority to personal appointments with our customers around the world, and the trunk show format is ideal.”
While eagerly anticipating her participation in Paris Fashion Week, Van Damme’s collections are already gaining international exposure. Notably, the renowned singer Beyonce selected one of Van Damme’s silver metallic sleek nageur swimsuits for her Renaissance World Tour, further cementing the brand’s reputation as a go-to choice for fashion-forward and trend-setting clientele.
By opening a private salon in Paris and embracing trunk shows, Marie France Van Damme is solidifying her position as a trailblazer in the fashion industry. This shift towards a more personalized and exclusive approach promises to redefine luxury fashion experiences. The upcoming months hold great promise and excitement for the brand, as it ushers in a new era of showcasing exquisite designs.
Links:
1. Marie France Van Damme Official Website
2. Paris Fashion Week Official Website
