Margaret Zhang, a 27-year-old Chinese-Australian fashion influencer, has achieved a significant milestone in her career by being named the editor-in-chief of Vogue China. This appointment makes her the youngest person to hold this position among all of Vogue’s international editions. While Zhang may not have prior experience editing a magazine, she has achieved considerable success in various other endeavors.
At the young age of 16, Zhang started the popular fashion blog “Shine by Three,” which helped establish her presence in the fashion industry. Her blog quickly gained traction, and she now boasts over 1.2 billion followers on Instagram. Zhang’s vibrant and vividly dyed hair has also become iconic and synonymous with her personal style.
In addition to her blog, Zhang co-founded Background, a global consultancy company that primarily assists brands entering the Chinese market. Through Background, she has collaborated with prestigious brands such as Mulberry and Airbnb, showcasing her expertise in bridging the gap between Western brands and the Chinese market. Zhang’s ability to navigate the nuances of the Chinese market has undoubtedly contributed to her success and credibility within the fashion industry.
Zhang’s diverse skill set extends beyond her role as a fashion influencer. She has experience as a creative director, photographer, stylist, writer, model, and even film director. This array of talents speaks to her creativity and multifaceted approach to the fashion industry.
Anna Wintour, the legendary editor-in-chief and global editorial director of Vogue, expressed her enthusiasm for Zhang’s appointment, emphasizing her international experience, digital expertise, and broad range of interests. These qualities are seen as invaluable assets that will guide Vogue China into the future.
Li Li, the managing director of Condé Nast China, also praised Zhang for her deep understanding of emerging trends among the new generation of Chinese consumers and her ability to harness data and insights through digital platforms. Zhang’s proficiency in utilizing digital platforms will be crucial in attracting and engaging younger readers, a key demographic for Vogue China’s continued success.
Despite currently residing in Sydney, Australia, Zhang plans to relocate to Beijing in order to fulfill her duties as editor-in-chief. This relocation highlights her commitment to the role and her determination to immerse herself in the Chinese fashion landscape.
Zhang’s appointment as editor-in-chief signifies a generational shift at Vogue China, as she aims to leverage her digital savvy and unique perspective to attract younger readers. She envisions Vogue China as a platform to showcase the diverse individual innovations in China to both the world and its own citizens.
Vogue, owned by Condé Nast, is a global mass media giant with 26 editions worldwide. The upcoming launch of Vogue Scandinavia in August 2021 will mark its 27th edition. Margaret Zhang’s appointment reflects Vogue’s dedication to adapt to the evolving fashion industry and reach new audiences in the digital age. Her fresh perspective and extensive experience make her an ideal candidate to lead Vogue China into a new chapter, emphasizing the country’s individuality and innovations.
Useful links:
1. Margaret Zhang’s Instagram
2. Vogue Official Website
