Marcolin, a leading eyewear company known for producing eyewear for top global brands, has recently welcomed Roberta Viganò as the new Marketing Communication Manager. Viganò, with a wealth of experience in the fashion and luxury industry from her previous role as Head of Communications & Marketing EMEA at Bally, is set to bring her expertise to the Marcolin team.
In her new role, Viganò will be overseeing the communication activities of Marcolin’s brands worldwide, focusing on PR, Media Planning & Buying, and Digital Communication. The objective is to strengthen the communication strategy and showcase the brands within Marcolin’s diverse portfolio on a global scale.
With Viganò based in Milan and reporting directly to Matteo Blandi, the Marketing, Communication & Events Director at Marcolin, this appointment signifies the company’s commitment to enhancing its communication efforts. The decision to bring Viganò on board follows the recent appointment of Fabrizio Curci as Group CEO, marking a significant phase of renewal for the company.
Marcolin’s portfolio includes a wide range of global brands such as Tom Ford, Moncler, Skechers, Timberland, Adidas, Bally, Tod’s, Sportmax, Guess, and its own brand. With Viganò’s expertise now in play, Marcolin aims to further solidify its communication operations and elevate its presence in the competitive fashion industry.
To learn more about Marcolin and its brands, visit their official website here. For updates on the latest eyewear trends and industry news, follow Marcolin on their social media platforms.
