Marcolin, the prominent eyewear company, has recently unveiled its own online lifestyle brand magazine known as ‘Marcolin Stories’. This innovative editorial project serves as a window into the company’s universe and provides a wealth of news, insights, and curiosities surrounding the fashion and luxury industry, as well as ESG (Environmental, Social, and Governance) issues. Additionally, ‘Marcolin Stories’ features captivating stories of individuals, exclusive interviews, compelling reportage, and captivating travel notes, all from a lifestyle perspective.
In today’s digital era, online platforms and social media have become indispensable tools for brands looking to connect with their customers and retailers. Traditional advertising methods such as display ads, out-of-home campaigns, or television commercials can only yield limited engagement with consumers. By launching their own online magazine, Marcolin strives to establish a more profound relationship with its community of enthusiasts, customers, and stakeholders.
The content found on ‘Marcolin Stories’ is thoughtfully organized into four distinct categories: ‘Tell Me a Story’, ‘3 Questions To’, ‘Behind The Scenes’, and ‘Around The World’. By developing its unique language, aesthetic codes, and storytelling techniques, Marcolin aims to create an unparalleled and distinctive narrative voice within the eyewear industry. This approach seeks to align with the company’s core values while enhancing its visibility and international reputation.
Clara Magnanini, Marcolin’s Group Communications Director, recognizes the company’s inherent narrative potential and its ability to tell captivating stories. With a diverse portfolio of eyewear brands and licenses for esteemed names such as Tom Ford, Guess, and Adidas, Marcolin possesses a rich ecosystem of stories waiting to be shared. By employing a brand journalism approach alongside lifestyle-inspired editorial storytelling, Marcolin seeks to engage its audience and foster trust- and loyalty-based relationships.
‘Marcolin Stories’ is now easily accessible on the company’s website, providing a truly immersive experience for eyewear enthusiasts and industry stakeholders alike. With this fresh and innovative online lifestyle magazine, Marcolin endeavors to enrapture its audience while simultaneously showcasing its heritage, values, and exquisite eyewear collections.
Here are two useful links offering more information:
1. Marcolin Stories: Visit the official ‘Marcolin Stories’ section on Marcolin’s website to explore captivating narratives and gain unique insights into the fashion and luxury industry.
2. Marcolin Social: Discover Marcolin’s vibrant social media platforms, where you can stay updated on the latest news, trends, and eyewear innovations.
