Marcolin Group, a renowned eyewear company recognized for its innovative designs and superior quality, has recently announced a significant licensing agreement with Max Mara. This partnership entails the design, production, and global distribution of both sunglasses and eyeglasses under the Max Mara brand for the next five years. Scheduled to commence on November 1, this collaboration between Marcolin Group and Max Mara represents a thrilling fusion of two fashion powerhouses.
Having previously held licenses for other Max Mara brands such as Sportmax and Max&Co, Marcolin is poised to expand its impressive portfolio by adding Max Mara eyewear to its repertoire. The upcoming debut of the first collection is eagerly anticipated and is set to premiere at the Max Mara Spring/Summer 2021 show in Milan on September 24. According to Marcolin’s marketing director Matteo Blandi, the collection will feature a captivating blend of “geometric shapes, harmonious material dialogues, and chromatic combinations of soft nuances.”
Blandi conveyed his excitement for this new venture, emphasizing that the incorporation of Max Mara into Marcolin Group’s offerings will enrich their product range for the women’s market. Max Mara, as an illustrious Italian luxury brand renowned for its excellence and global prestige, stands to benefit substantially from this partnership in fortifying its eyewear category.
Ian Griffiths, the creative director of Max Mara, echoed this sentiment by underscoring the brand’s unwavering commitment to delivering top-quality and impeccably designed eyewear for women. By collaborating with Marcolin Group, Max Mara aims to uphold the highest standards of quality and design for its eyewear line, epitomizing the brand’s enduring dedication to elegance and sophistication.
The collaboration between Marcolin Group and Max Mara heralds an exciting new chapter in the realm of fashion eyewear, promising consumers worldwide an array of innovative designs and superior quality. The forthcoming launch of the Max Mara eyewear collection is poised to delight fashion enthusiasts with its amalgamation of Italian craftsmanship, sophisticated aesthetics, and timeless elegance.
For more information on Marcolin Group and their collaborations, visit their official website here. To explore the latest releases from Max Mara, browse their collections on their official website here.
