Marchon Eyewear, a well-known manufacturer and distributor of eyewear and sunglasses, is proud to announce the addition of two new executives to its leadership team. Gabriele Bonapersona has been appointed as the chief brand officer, while Gabriele Cappelli will take on the role of chief product officer.
In his new position as chief brand officer, Bonapersona will be responsible for overseeing the brand portfolios of Marchon and Altair. He will also manage the respective brand management teams for both brands. With over 15 years of experience in the eyewear industry, including 12 years at Marchon Eyewear, Bonapersona brings a wealth of knowledge and expertise to the role. Before being appointed as chief brand officer, he served as the vice president for European fashion and lifestyle brands.
Cappelli, as the chief product officer, will lead the product design, product management, and merchandising teams for Marchon and Altair. Prior to joining Marchon Eyewear, Cappelli held positions such as vice president of global merchandising and global product director at GrandVision, a major group of optical retailers.
Both Bonapersona and Cappelli have demonstrated exceptional performance in their previous roles, which led to their promotions. Marchon Eyewear values internal talent and is dedicated to nurturing and promoting employees from within the company. These appointments reflect the company’s commitment to recognizing and rewarding outstanding achievements.
Thomas Burkhardt, the president of Marchon Eyewear, expressed his enthusiasm for the internal promotions, stating, “We are thrilled to promote from within the company. Bonapersona and Cappelli have consistently delivered exceptional results in their previous roles, and these promotions are well-deserved. It also highlights the success of our succession planning efforts over the years.”
As a result of these appointments, the previous position of senior vice president of global brands, marketing, and design for Marchon Eyewear, held by Burkhardt, will be filled. Marchon Eyewear, headquartered in Melville, New York, is renowned as one of the world’s largest manufacturers and distributors of eyewear and sunglasses. The company serves over 80,000 accounts in more than 100 countries.
Marchon Eyewear boasts an extensive license portfolio, consisting of renowned brands such as Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Flexon, Karl Lagerfeld, Lacoste, Lanvin, Liu Jo, Longchamp, Marchon NYC, MCM, Nautica, Nike, Nine West, Pilgrim, Pure, Salvatore Ferragamo, Skaga, Victoria Beckham, and Zeiss.
With the appointment of Bonapersona and Cappelli, Marchon Eyewear strives to maintain its success in expanding its global presence and delivering innovative eyewear products to customers worldwide.
For more information about Marchon Eyewear and its brand portfolio, please visit their official website by clicking [here](https://www.marchon.com/brand-portfolio.html).
You can also learn more about their global accounts and distribution by clicking [here](https://www.marchon.com/distribution.html).
